TRENDS IN THE HOTEL INDUSTRY

United States - States
1994 Year-End Results*


Occupancy Average Daily Rate
1994 1993 Percent
Variation
1994 1993 Percent
Variation
New England and Mid-Atlantic States
Massachusetts 73.0% 70.4% 3.7% $ 115.00 $ 107.48 7.0%
New Hampshire 56.0 52.7 6.3 68.00 66.93 1.6
Pennsylvania 70.0 68.0 2.9 82.00 78.00 5.1
Rhode Island 67.0 60.4 10.9 84.50 85.86 (1.6)
Subtotal 70.0% 67.2% 4.2% $ 98.02 $ 92.80 5.6%
North Central States
Kansas 63.9% 62.5% 2.2% $ 59.72 $ 57.65 3.6%
Missouri 64.4 62.5 3.0 66.00 63.60 3.8
Subtotal 64.2% 62.5% 2.7% $ 63.50 $ 61.22 3.7%
South Atlantic States
Florida 73.3% 74.4% (1.5)% $ 87.52 $ 86.37 1.3%
Georgia 67.2 64.7 3.9 59.19 57.53 2.9
North Carolina 63.1 59.6 5.9 61.50 59.10 4.1
Virginia 69.2 68.1 1.6 69.54 67.45 3.1
Subtotal 71.2% 71.2% -- $ 80.06 $ 78.95 1.4%
South Central States
Alabama 66.6% 64.7% 2.9% $ 46.33 $ 44.80 3.4%
Arkansas 63.5 61.5 3.3 46.40 44.85 3.5
Louisiana 71.8 68.2 5.3 74.75 71.46 4.6
Mississippi 66.7 64.1 4.1 51.40 48.90 5.1
Oklahoma 58.2 55.7 4.5 52.30 51.16 2.2
Tennessee 71.4 68.6 4.1 70.70 67.70 4.4
Texas 66.9 64.8 3.2 63.01 60.70 3.8
Subtotal 67.7% 65.3% 3.7% $ 64.28 $ 61.78 4.0%
Mountain and Pacific States
Arizona 71.6% 69.2% 3.5% $ 84.75 $ 77.40 9.5%
Colorado 68.1 66.5 2.4 66.00 63.50 3.9
Hawaii 77.0 72.0 6.9 105.00 103.26 1.7
Idaho 72.5 72.0 0.7 56.10 52.90 6.0
Montana 59.1 60.7 (2.6) 50.51 48.86 3.4
New Mexico 72.3 71.7 0.8 72.00 69.77 3.2
Northern California 70.8 67.5 4.9 87.00 85.15 2.2
Oregon 70.1 69.4 1.0 71.80 69.10 3.9
Southern California 66.3 63.3 4.7 80.87 77.99 3.7
Utah 74.7 73.5 1.6 63.10 59.60 5.9
Washington 69.2 67.5 2.5 74.00 71.80 3.1
Wyoming 60.2 60.6 (0.7) 62.00 59.45 4.3
Subtotal 70.4% 67.5% 4.3% $ 84.05 $ 81.03 3.7%
Total States 69.5% 67.4% 3.1% $ 77.86 $ 75.27 3.4%
National Average* 69.7% 67.5% 3.3% $ 82.30 $ 79.44 3.6%


* Year-end estimates based on data collected through November.. **Average property size: 210 rooms

TRENDS is compiled and produced by PKF Consulting. Readers are advised that PKF Consulting does not represent the data contained herin to be definitive. Neither should the contents of this publication be construed as a recommendation on policies or actions. Quotation and reproductino of this material are permitted with credit to PKF Consulting . Please address questions to the Editor, Trends, 425 California Street, Suite 1650, San Francisco, CA 94104 (415) 421-5378.


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