By: Keith Kefgen and Lillian Huang - January,
1999
Imagine that you are an institutional investor with a large position
in Paradise Hotels & Resorts." As you arrive back to the office from
vacation, you find out that Paradise's hoard ousted the company CEO and
CEO. Can you be sure that the board's actions were in the best interest
of shareholders or will you be left far from paradise?
We set out to answer this type of question with our First Annual Survey
of Board Performance. The purpose of the survey was to see if lodging industry
boards are living up to their obligations and fiduciary responsibilities.
In theory, the board should act as a check and balance between investors
and management. Unfortunately, our survey found that not all hoards are
created equal. After analyzing public documents of 57 lodging compa-nies,
speaking to corporate governance experts, and reviewing the responses to
our written survey, we rated each lodging company in four key areas:
-
The size, makeup, and independence of the board
-
Committee structure and effectiveness
-
The prevalence of inter-locks, insider participation, and related transactions
-
Commitment to pay-for-performance
Using the above criteria, we rated each company and identified the top
five and bottom five performers in the industry. The goal was to recognize
leaders in the practice of corporate governance and at the same time, identify
companies that need to rethink their attitudes toward the subject.
The results of our analysis also brought to light a number of key trends.
Of the companies surveyed:
-
The majority of the companies claimed at least a 75% attendance record
at all meetings (we doubled the validity of some of those figures and encourage
companies to publish attendance records)
-
37% have independent consultants, attorneys, or other professionals on
the boards who also collect fees for their professional services
-
Approximately 25% allow interlocks
-
73% do not require directors to hold company stock
-
More than 70% of the Chairmen also hold the title of CEO
-
94% do not use evaluations to monitor the performance of board members
-
79% pay a portion of director compensation in stock (none with performance
criteria attached)
-
87% agreed that paying a portion of director compensation in stock promotes
greater attention to company interest by board members
-
Less than 50% articulate a pay- for-performance methodology in paying the
CEO or other executives
-
Less than 10% have a corporate governance committee
Board Size, Makeup and, Independence
Experts claim that there should be no more than two or three company
employees on a board. Greater participation needs to come from impartial
outside directors in order to ward off inherent conflicts of interest.
In the lodging industry, Candlewood Hotel Company had the most imbalanced
board, with eight insiders and just two outsiders. Canadian Pacific, on
the other hand, had only two insiders and 14 outsiders. Another problem
boards often face is allowing family members to promulgate a board. A third
of Loews Corporation's board is composed of the Tisch family, while
Sonesta's board is mainly comprised of Sonnabend family members. Not exactly
the impartiality investors are seeking.
We further propose that for a board to be effective, directors need
to attend the meetings. It seems obvious but companies only made general
statements about overall attendance, rather than providing actual attendance
in proxy statements to ensure that board members show up for meetings and
make a worthwhile contribution.
Committee Structure and Effectiveness
The experts say that the "must have" committees for any board are the
audit, compensation, nominating and executive committees. Only 10 of the
57 lodging companies had all four nominating and executive committees.
Only 10 of the 57 lodging companies had all four committees, and
each committee only met once in 1997. Meanwhile, Host Marriott had
all four committees, all of which met at least five times.
Another no-no is to have the CEO sitting on the compensation committee.
Corporate governance experts question the effectiveness of
a CEO making decisions on his own compensation. John Q. Hammons was a violator,
chairing his own compensation committee. The audit committee is particularly
vulnerable today. Look at Cendant's inability to properly assess the financial
condition of CUC prior to the merger, putting its board in the midst of
one of the largest accounting frauds in years. Furthermore, with 28 board
members, Cendant had one of the largest and most uncontrollable boards
in the industry.
Conflicts of Interest: Interlocks,
insider Participation and Related Transactions
Allowing interlocks, insider participation, or directors to collect
professional fees is a
classic case of conflict of interest. When companies allow interlocks
(you sit on my board, I'll sit on yours) biased opinions occur. Likewise,
when independent directors are paid for professional services rendered
to the company, how independent can they really be? For instance, John
Q. Hammons Hotels paid one of their independent directors legal fees of
$207,050 for services provided to the company.
Commitment to Pay-For-Performance
As compensation experts, we feel that executive compensation should
he linked to specific performance goals and and directors should be required
to own company stock. Linking pay and performance makes managers think
like owners. It's that simple. Furthermore, when board members own stock
they too think like owners.
Top Performers
The year's top performing board was Host Marriott. Host scored high
in all four categories. Despite the size of Disney's board, they also maintained
high ratings in all key areas. Sunstone and AmeriHost were also strong
in each area, showing no significant weaknesses. It was a pleasant surprise
to see Canadian Pacific on the top list. As a Canadian company they are
not required to meet SEC requirements, but to their credit, had one of
the most detailed board reports.
Worst Performance
Based on the survey criteria, John Q. Hammons Hotels, Loews Corporation
and Cendant were found to have the most work ahead of them. These boards
failed in three out of the four categories. For example, the board
at John Q. is made up of insiders or individuals who have professional
ties to the CEO; their CEOs sit on the Compensation Committee they
have board members who also collect professional fees from the company
and they have no pay-for-performance criterion. Any idea why they ranked
at the bottom of this year's list?
We believe that corporate governance is a critical aspect to running
a public company. Investors are becoming increasingly savvy about
their investment strategy. With the popularity of on-line services
today, investors can conduct in depth research, communicate with company
managers and execute a trade almost instantaneously. Board members need
to understand that they are the glue between investors and management.
We salute the top performers and encourage the others to emulate their
governance strategies.
Top Performers
| Company Name |
Size/ Make Up |
Committees |
Interlocks |
Compensation |
Total |
| Host Marriott Corp. |
8.5 |
10 |
10 |
10 |
38.5 |
| The Walt Disney Co. |
6.8 |
9.8 |
9.5 |
9.5 |
35.6 |
| Sunstone Hotel Investors |
8 |
9 |
8 |
10 |
35 |
| Canadian Pacific |
7.5 |
9 |
9 |
8 |
33.5 |
| AmeriHost Properties |
8 |
8 |
9 |
8.5 |
33.5 |
Worst Performers
|
Company Name
|
Size / Make Up
|
Committees
|
Interlocks
|
Compensation
|
Total
|
| John Q. Hammons Hotels |
3.2 |
2.3 |
2.5 |
2.1 |
10.1 |
| Loews Corporation |
3.8 |
3.5 |
2.5 |
2.3 |
12.1 |
| Cendant |
4 |
2.5 |
5 |
2 |
13.5 |
| Sholodge |
3.5 |
5 |
5 |
2 |
15.5 |
| Sonesta Hotels Corp. |
3.5 |
4 |
5 |
3 |
15.5 |
|