by J. Richard McElyea and Gene P. Krekorian
| Alternative Public-Private Development
Ventures
Case Studies of Public-Private Joint Ventures
|
Over the last decade, one of the
most significant trends in the golf course industry is the privatization
of operations at existing public golf courses. In recent years, this trend
has extended to include private participation in the development of public
courses. This paper highlights the impetus behind the private sector’s
interest in public golf, the basic types of public-private courses and
case studies identifying lessons learned for each type of venture. |
An Historic Footnote
Public-private joint development of public golf courses is not really
a new phenomenon. In fact, a number of public-private ventures involved
private course development on property leased from public agencies. One
of these courses, Mile Square, is highlighted as a case study presented
later in this paper. Between the mid-1970s and the early 1980s, escalating
costs and a reluctance to increase prices at public courses resulted in
a deterioration in public golf economics and decreased interest in private
participation. Public agencies often subsidized golf operations, passing
along these subsidies to taxpayers.
With the passage of Proposition 13 in California and similar tax-revolt
legislation around the nation, public agencies were no longer able to subsidize
inefficient operations, and golf operations were targeted in particular.
Public agencies began to evaluate ways either to reduce their role in providing
these services, to improve the economics of public golf courses or to convert
non-performing assets (i.e., public property) into income-producing ones.
Impetus Behind Privatization of Public Golf Course Operations and
Development
One of the most significant approaches identified in an effort to improve
the economics of public golf is the privatization of operations and, more
recently, the privatization of development. There are several fundamental
factors which have led to the trend toward privatization, but the driving
force behind the private sector’s interest is the improvement in the economics
of public golf courses, which is generally attributable to the following
factors.
-
Increasingly favorable demographics, resulting from the aging of the population,
increasing household income, increasing participation by women and increasing
interest by younger age groups.
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Rapidly increasing revenue potential, resulting from greens and cart fees
escalating faster than operating expenses, and from increasing demand for
carts and tournament play.
-
Increasing awareness of profit potential, improved marketing and increased
use of outside professional management.
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Constraints on the supply of golf, due to high land and construction costs
and obstructions at the local level.
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Increased receptiveness on the part of public agencies to private participation.
From the viewpoint of the public sector, there are a number of factors
and objectives for pursuing public-private golf course development.
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Most communities are experiencing strong demand for recreation, including
golf. Relative to other forms of recreation, golf is perceived as a “rich
man’s game” and so receives relatively low priority in budgeting decisions.
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Many public agencies have surplus land currently undeveloped, but lack
the financial resources or experience to develop and operate a golf course.
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Most public agencies have become more fiscally cautious and hesitant to
incur risks with public funds. The general public is increasingly
accepting privatization of services that were once regarded as being in
the public domain. There is a consensus that private firms should be allowed
to generate a fair profit on such projects.
-
Private operation of a public golf course is often more efficient than
public operation, particularly since civil service wages and employment
practices are more costly than those in the private sector. Even after
management fees are subtracted, savings from private operation ranging
from $100,000 to $250,000 per year are possible.
-
The growth in the number and sophistication of private corporations capable
of building and operating public golf courses has resulted in a more competitive
development environment.
-
The economic and political environment is now more conducive to public-private
ventures of this sort than before. Also, as more ventures are established,
they will play an increasing role in the future development of public courses.
Alternative
Public - Private Development Ventures
Economics Research Associates has identified four basic approaches to
public-private joint development of public golf courses. Naturally, there
are numerous variations on each approach, but the basic concepts are similar.
Ground Lease of Public Land
The traditional approach to a public-private joint venture is a ground
lease of public land to a private entity for development and operation
of a public golf course. In this situation, the public agency typically
has surplus land available and leases the land to a private developer for
the development and operation of the course. The developer is responsible
for the construction and operation of the public course but circumvents
one of the major impediments to golf development, namely; land availability
and cost. The land is leased for a term sufficient lengthy to obtain financing,
during which the private developer pays rent, typically a minimum base
rent against a percentage of gross revenue. Once the term of the lease
expires, the course reverts in its entirety to the public agency.
While the terms of a ground lease vary, some of the typical lease characteristics
are as follows:
-
A 30- to 50-year lease term.
-
Minimum fixed annual rent, which typically starts at less than $100,000
and increases over the early years of operation. Depending on the course
economics, minimum ground lease payments could increase to $250,000 or
more per year.
-
Percentage lease payments ranging from five to fifteen percent of golf-related
gross revenues (greens fees, cart fees and range sales).
-
Percentage lease payments ranging from three to five percent of food and
beverage gross sales, and five to ten percent of pro shop gross sales.
Advantages
There are several advantages to this approach as compared with others,
one being that it is a relatively simple approach. Since lease terms often
exceed 30 years, it is important that both parties plan carefully and negotiate
skillfully. There is a relatively small risk to the public agency, assuming
the financial health of the developer/operator is ensured. The developer
receives the land at no initial cost, and the long-term lease allows enough
time to generate a reasonable return on investment and amortize invested
capital. Since the discounted reversionary value of the course is relatively
small, it need not play a critical role in negotiations. Lease payments
are tied to gross revenues and generally held low in the first years of
operation, until golf play rises to greater than break-even levels.
Disadvantages
The major limitation to this approach is its dependence on a strong
golf market, capable of generating sufficient revenue to cover operating
expenses, the cost of capital and a reasonable return on investment. The
public agency also loses some control over operations. Clearly, a working
relationship of mutual trust must be established for this type of venture
to succeed. An additional disadvantage is that, under most circumstances,
low-interest tax-exempt bonding cannot be used to finance the improvements.
Land Dedications
As part of a golf-oriented residential development, a private developer
may dedicate land for a public golf course to a public agency in exchange
for the rights to develop residential uses around the course. This situation
can occur when a public agency may not have sufficient land of its own,
yet desires a course open to the public. Generally, a developer’s
willingness to dedicate 120-150 acres of land increases with the size of
the overall landholding. A large portion of the dedicated land is often
located in a non-buildable flood plain zone. Normally, the development
and operation of the course is the responsibility of the public agency,
although this is not always the case.
Advantages
This approach is advantageous to the developer, who benefits from land
value enhancement created by development of an adjacent golf course without
having to construct or operate the facility. The public agency benefits
from getting the land at no cost and from the opportunity to provide a
public recreational facility.
Disadvantages
There is a financial risk to the public agency in a major development
of this type; they should be concerned with the suitability of the property
to golf course development.
From the developer’s perspective, a public golf course typically does
not generate real estate premiums equivalent to a private country club.
Recent cases, however, indicate that the premiums can still be quite substantial.
Dedication of Land and Golf Course
An extreme example of the above concept is the dedication of a “turnkey”
public golf course in exchange for development rights for real estate around
the course. As part of the development agreement, the private developer
provides land and builds a public golf course, then dedicates the project
on a turnkey basis to the public agency. The public agency may be responsible
for off-site costs associated with the course, such as access road improvements,
utility infrastructure and the like. This approach may only be realistic
from a development standpoint in areas with strict growth controls and
high residential values.
Advantages
The advantage to the public agency is in gaining the turnkey course
at little or no cost. The advantage to the developer is in having more
control over the design of the course, as well as in receiving real estate
entitlements and residential premiums relating to golf course frontage
and proximity.
Disadvantages
The developer makes a major investment, for which he receives only
development rights and land premiums in return. In areas with tight growth
controls, however, this may be the most expeditious means of obtaining
development rights. The possible disadvantages to the public agency are
1) the quality of course design and construction may create high operating
costs; and 2) the market may not be strong enough to generate revenue sufficient
to cover operating expenses, necessitating long-term municipal subsidies.
Public Financing of a Privately-Developed Public Course
One of the most critical road blocks to developing public golf courses
is the availability of financing. Golf courses have a long construction
and “green-up” period, and may experience low levels of play in their initial
years. With conventional financing, the course may not be able to both
cover its debt service and generate an adequate return on investment in
the early years of operation, except within very strong golf markets.
Public agencies, on the other hand, do not have the same financing constraints
as do commercial institutions. Since they can borrow funds at tax-exempt
interest rates, they able to accept lower rates of return.
In California recently, private developers and public agencies have
joined together in the development and financing of public golf courses.
In these cases, the public agency establishes a public development corporation,
which contracts with a private developer for the design and construction
of the golf course and clubhouse. The contract calls for a turnkey complex
to be delivered at a guaranteed fixed price. The public development corporation
uses its financing powers to sell tax-exempt “certificates of participation”
(COPs) or similar municipal financing vehicles. Debt service is funded
from the golf course’s net income. The public agency’s general fund provides
additional security to the bond holders. A golf course management company
is usually retained to operate the complex. In 20 to 30 years, when the
bonds are fully repaid, ownership of the course reverts from the public
development corporation to the sponsoring public agency.
Advantages
The primary advantage for the public agency is that financing can be
secured at a lower, tax-exempt interest rate, while at the same time the
development skills of the private sector can be utilized. Further, the
financing terms, including up to five years of capitalized interest, are
more flexible than with conventional financing. Through the use of COPs,
the public agency is not required to use a “bid” competition in selecting
the golf course developer; thus the developer can justify the time and
cost of pre-development efforts.
Disadvantages
The public agency must ultimately assume the financial risk of the
project with somewhat limited control over its development. The ability
and procedure for public agencies to borrow funds varies from community
to community, although the use of COPs is beneficial to the extent that
the bonds do not count against the public agency’s federally mandated tax-exempt
funding “cap”.
Summary
As previously mentioned, there are numerous variations on each approach,
but land availability, development and operational control and financing
are generally the key issues for each. There are numerous approaches to
mitigating problems that hinder the development of public golf courses.
However, in order for any joint venture to work, there must be sufficient
market demand and a strong commitment by the public agency to have a golf
course.
Case Studies
of Public - Private Joint Ventures
Ground Lease Case Study #1:
Mile Square, Orange County, California
Mile Square opened in 1968 in the Fountain Valley area of Orange County,
California. Mile Square is an 18-hole, par 72, 6,400-yard golf course of
moderate quality and is one of the original public-private development
joint ventures. The land is owned by Orange County and is leased to the
Mile Square Golf Course for 30 years. The course was built by the developer
/ operator.
Terms of the lease are as follows:
|
|
Percentage Rent |
Year
|
Minimum Rent |
Green/Cart Range Fees |
Food/Beverage Retail Sales |
| 1 |
$12,000 |
7% |
3-4% |
| 2 |
$12,000 |
8% |
3-4% |
| 3 |
$12,000 |
9% |
3-4% |
| 4 |
$12,000 |
10% |
3-4% |
| 5-10 |
$12,000 |
12% |
3-4% |
| 11-30 |
$12,000 |
14% |
3-4% |
Orange County has been one of the fastest-growing regions in the U.S.
for many years, and the demand for golf continues to increase. Currently,
Mile Square accommodates approximately 100,000 rounds annually and generates
total gross revenue in excess of $2 million per year, of which Orange County
receives more than $250,000 in lease payments. These lease payments go
into the County’s General Fund.
Lessons Learned
Mile Square has among the highest ground lease percentage rents found.
While the course struggled during the early years of operation, rising
fees and rapidly increasing demand quickly moved the course into a profitable
position. In strong golf markets, the ground lease approach is a viable
development alternative.
Land Dedication Case Study #1:
Rancho Solano, Fairfield, California
As part of a 1,600-unit residential development called Rancho Solano
in Fairfield, California, the developer dedicated 200 acres for the development
of an 18-hole, par 72, 7,000-yard championship golf course. As part of
the development agreement, the City built a championship golf course and
provided partial funding for a clubhouse complete with restaurant, cocktail
lounge and pro shop. The City invested $1.25 million for a one-quarter
ownership of the clubhouse with the developer putting up the remaining
portion. The clubhouse was dedicated to the City. The food and beverage
elements were leased to an operator on a long-term basis. The City will
share 25 percent of the profit or loss from all operations.
The City recently retained CCA-Silband to operate the course and clubhouse,
and also contracted with Rancho Solano Country Club and Resort, Inc., to
operate the food and beverage facilities. This same management firm also
operates the food and beverage elements. The City issued $7 million in
bonds to cover the construction of the course and one-fourth of the clubhouse.
The course was completed in 1989.
Lessons Learned
One of the critical lessons learned is the importance of the working
relationship between the developer and the City. Although in this case
the land dedication approach appears to be successful, a close working
relationship to understanding of common goals is important. City staff
cautioned that this approach may not work in other situations if the working
relationship is not conducive. The selection and qualifications of the
golf course architect by the City is also a key decision. Golf courses
are very different from parks, and cities need to rely on a good architect
to help manage the project construction and keep costs down. Prior to hiring
an architect, detailed plans and objectives should be set to pick the right
architect. Coordination and communication between the City, the architect
and the developer is very critical. The City of Fairfield also brought
in the golf operator at an early stage initially on a consulting basis
and later on a maintenance and maturity basis and finally on an operating
basis. The input from an experienced golf operator who will ultimately
operate the course was very helpful.
Land and Golf Course Dedication Case Study #1:
Mountain Shadows Golf Course, Rohnert Park,
California
In 1977, two developers built the north course of the Mountain Shadows
Golf Course in return for the right to build 120 homes per developer per
year around the course. The City committed $100,000 for the irrigation
system. Once completed, the course was dedicated to the City for
operation. In May 1978, the City contracted with a national golf course
management firm to operate the course. The golf course generated $215,000
in revenue to the City for operation. The management contract was recently
renegotiated and requires the operator to rebuild the clubhouse and provide
a significant amount of other capital improvements. The new contract generated
approximately $350,000 in revenue in FY 1989, with the majority of the
City’s income reserved for construction of new recreational and golf facilities.
Lessons Learned
At the time, the City of Rohnert Park, which is located in the middle
of fast-growing Sonoma County, had very restrictive policies. The dedication
of a multi-million dollar golf course was the only way the developers were
able to secure development rights. The golf course has been very successful
for all parties. However, there were some problems in negotiating the contract
and developing the course. One particularly positive aspect was the willingness
and integrity of the developers. Another important aspect was that the
course and residences were developed concurrently so that infrastructure
was coordinated. Several holes had to be rerouted due to poor initial planning
between homesites and the course.
Land Dedication Case Study #2:
Iron Horse Golf Course at North Richland Hills,
Texas
Richmond Bay Development Company is developing Meadow Lakes, a master-planned
residential community in North Richland Hills, a suburb located about 10
miles north of Fort Worth, Texas. The developer elected not to enter the
golf development business and was unsuccessful at attracting a private
sector firm in developing the course. There were a number of apparent issues
which concerned these firms, including the development cost estimates which
reflected the tree cover, terrain and other land features, water cost and
availability, and the limited land area (the 120 acres available was not
sufficiently configured to allow construction of a regulation-length course).
In April 1988, the City of North Richland Hills reached an agreement
with the developer to construct a golf course, with the understanding that
the course would be “upscale” in design quality. The city assembled three
parcels - the 120 acres dedicated at no cost by the developer, a 35-acre
parcel acquired for $5 from the FSLIC, and a 5-acre parcel leased from
an adjoining city - for construction of a regulation-length course. Most
of the land is in a flood plain. The city then retained Dick Phelps to
design the course and Recreation Services Limited to operate the facility.
The city acted in the developer’s role, coordinating the design and construction.
The course - known as Iron Horse Golf Course at North Richland Hills -
opened for play on April 2, 1990.
The golf course construction cost was $2.0 million, with total turnkey
costs at $4.5 million. Tax-exempt bonds totaling $4.25 million were sold
to finance the course. In addition to the land dedication by a developer,
a contribution toward construction of about $100,000 was made. Greens fees
are $18 on weekdays (Monday - Thursday) and $23 on weekends (Friday - Sunday),
plus cart. The developer has designed a subdivision with about 65 homesites
fronting directly on the golf course.
Lessons Learned
This is an example of a public agency using its land assembly and public
financing powers to accomplish what the private sector was unable to do.
Further, with assistance from the golf architect and the selected golf
management firms, the city served as the developer, constructing one of
the highest quality municipal golf courses in the state of Texas, if not
the country.
Public Financing Case Study #1:
Arvin, California
In Arvin, California (a suburb of Bakersfield), a private developer
(Golf West, Inc.) constructed a 6,000-yard regulation-length golf course
and a 4,000-square-foot clubhouse. The Arvin Development Corporation contracted
with Golf West for delivery of a turnkey facility at a guaranteed price
of $3.8 million, excluding financing costs. The Arvin Development
Corporation issued $6.5 million in tax-exempt Certificates of Participation
at 8.5 percent interest. The City of Arvin is using its general fund as
additional debt service security. Golf Corp. (CCA-Silband) was retained
to manage the course at an early date so that the design of the course
reflected management and operational considerations.
Lessons Learned
The construction of COPs has proved to be the most popular funding
mechanism for the construction of publicly-owned golf courses. This process
appears to capitalize on both the efficiency of the private sector in developing
a recreational facility, and the strength of the public sector in providing
low-cost financing for the course.
Land Trade Case Study:
Castle Oaks Golf and Country Club, Ione, California
A slightly more complicated version of a joint venture relationship
involved the State of California, the City of Ione, and a private developer.
In 1989, the City of Ione acquired a fairly large tract of land from the
State of California through a land trade as part of an agreement which
involved locating a new state prison in the community. The new prison,
other regional business developments and development pressure from Sacramento
have created a need for additional recreational opportunities in the community,
and golf has been identified as the primary focal point.
To facilitate construction of the course, the City has entered into
a joint venture with a developer which calls for the city to lease the
land for the course to the developer for a dollar per year for twenty-five
years. The developer will construct and operate the course throughout the
period and will receive all of the operating revenues. At the end of the
lease period, the course will be turned over to the community. In the meantime,
the developer may develop and sell the surrounding property. In order to
facilitate the development, $12.5 million of Mello Roos bonds have been
funded, all of which will be repaid by the home buyers.
A unique aspect of this relationship is that the developer retains the
right to transfer the public play to another course at any time during
the lease period, and to convert the existing course to private status.
The developer has optioned adjacent land sufficient to construct a second
course, and is tentatively planning on constructing the second facility
once the real estate nears sell-out.
Lessons Learned
In this example, there are clear benefits to both the public and private
developer. First of all, the City is able to obtain a golf course, which
will provide a recreational opportunity for local residents. Second, a
golf-residential community within the city will help provide an incremental
tax base. Third, the provision for bonding the infrastructure enables the
developer to accelerate the recreational aspects of the development, which
will include clubhouse and tennis facilities, by minimizing his financial
exposure on the front end. Fourth, the developer gains a marketing advantage
be being able to position the community as a future semi-private or private
development, which should help early sales absorption and pricing. Lastly,
the City may obtain a pure golf experience without surrounding real estate,
should the developer exercise his option to transfer the public play to
another course.
Private/Public Participation:
Rancho Palos Verdes (Marineland) Site - In-Process
A major destination resort is proposed for the former 100-acre Marineland
site, located on the Palos Verdes Peninsula Coastline in Rancho Palos Verdes,
California. A resort quality 18-hole golf course is proposed as part of
the resort development. However, there is not sufficient land area for
an 18-hole course on the site, and off-site options involve significant
problems. The golf course is viewed as an integral part of creating a successful
resort, and the city stands to be a major beneficiary of the resort development
through transient occupancy, sales and property tax revenues generated
from its operation.
The City of Rancho Palos Verdes has proposed a unique public/private
joint participation concept whereby adjacent land owned by the city (where
city administrative offices - converted from former military barracks -
are located), additional coastal residential land under private ownership
and a county-owned parcel designated for recreational use would be combined
to provide the 150±acres necessary for the course. The assembled
site would be suitable for a high-quality facility, and appears not only
to be feasible from a market standpoint, but also in being able to generate
substantial underlying land value. The golf course would be public and
would be owned by the City, which would retain an outside operator to run
it. The course design would place six holes on the original Marineland
site, six holes on the city property, five holes on the private development
property and one hole on the county property. The private property allocated
for golf course use would be provided through either dedication, an easement
with right to use or a similar vehicle.
All parties would benefit from this proposal: The resort developer would
have a spectacular 18-hole golf course available for hotel guests, the
residential developer would retain his overall gross density, and gain
homesite golf fairway frontage real estate premiums, and the City would
have the opportunity to construct a golf course which provides public recreation,
improves the resort hotel’s potential viability and thus the likelihood
of receiving tax revenue, and affords construction of new city offices.
The City is considering the use of certificates of participation in
financing the course. Preliminarily, it has been determined that a percentage
of the tee times - up to about one-third - could be allocated to the hotel
without violating the spirit of the tax-exempt financing guidelines.
Lessons Learned
Although this proposal has not yet been consummated, it truly represents
a unique example of participation between public and private sectors. As
indicated above, all parties can potentially achieve their primary objectives
at virtually no cost via this proposal.
© 1998 Economics Research Associates - All rights reserved |