| Special
Papers |
Habits
of Highly Successful Hotel Sales People - 5 New Habits for Success in
2010!; Web Cast November 13, 2009
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The
20% Solution - Increased Share and Revenue - Web Cast October 23, 2009
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The
20% Solution to Increased Market Share and Revenue / Carol Verret /
October 2009
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Habits
of Highly Successful Revenue Managers - The Game has Changed!; Web Cast
September 25th, 2009
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Managing
Revenue by Market Segment – The Recovery Challenge for Sales and
Revenue Managers / Carol Verret / September 2009
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The
20% Solution -- Managing the Sales Effort for Recovery in 2010 Web Cast
/ Carol Verret Web Cast on September 3, 2009
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The
Mindset of the 2010 Business Plan – Survival Mode or Recovery Mode?
/ Carol Verret / August 2009
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Social
Networks as a Hotel Sales Tool - Web Cast / August 7, 2009
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Marketing
& Revenue Management Plan 2010 -- The Most Difficult Plan You Will
Ever Do / Carol Verret Web Cast on July 17, 2009
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The
New 'Tipping Points' in the Planners Decision Process - You May be
Surprised! / Carol Verret / June 2009
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The
New Normal – What Does the New Normal Look Like for Hotel Sales and
Revenue Management / Carol Verret / May 2009
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The
New Hotel Sales and Revenue Management Metrics - This Could save Your
Job! / Carol Verret / April 2009
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|
Back
to Hotel Sales Basics: The Basics Have Changed Big Time! / Carol Verret
/ March 2009
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Stimulate
Hotel Revenue -- The Economic Stimulus Package Opportunities /
Carol Verret / February 2009 |
|
2009
The Game Changer for Innovation in Hotel Sales Processes / Carol
Verret / January 2009 |
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Contrarian
Strategies for Hotel Sales Departments to Thrive in an Economic Downturn
/ Carol Verret / December 2008 |
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‘Selling
Into’ a Bad Economy – Overcoming Fear and Stealing Share / Carol
Verret / October 2008 |
|
Habits
of Highly Successful Hotel Sales People – Accelerated Sense of Urgency
/ Carol Verret / September 2008 |
|
The
Challenges and Opportunities for Independent and Boutique Hotels in a
Difficult Economy / Carol Verret / August 2008 |
|
The
Science of Hotel Sales* – The Benchmarking Imperative for Success in a
Difficult Economy / Carol Verret / July 2008 |
|
Marketing
& Revenue Management Plan 2009 - Succeeding in a Difficult Year /
Carol Verret / July 2008 |
|
Driving
REVPAR in the Current Economy; The Shift from Managing Demand to
Generating Demand / Carol Verret / June 2008 |
|
Tactics
to Drive Business in a ‘Not So Hot’ Summer / Carol Verret / May
2008 |
|
All
Marketers Are Liars - Web 2.0 Strategies for Hotel Sales and Marketing
/ Carol Verret / April 2008 |
|
Contingency
Hotel Revenue Management Strategies 'I Will not Cut Prices'/ Carol
Verret / March 2008 |
|
The
Contingency Hotel Sales and Marketing Plan - Hope for the Best, Plan
for the Worst / Carol Verret / February 2008 |
|
Change
is the Buzz – Rebooting Hotel Sales Activity at the Property Level
/ Carol Verret / January 2008 |
|
Habits
of Highly Successful Revenue Managers Ramped Up for 2008 / Carol
Verret / November 2007 |
|
Five
Tips to Improving Hotel Customer Service with User Generated Reviews
/ Carol Verret / October 2007 |
|
Web
2.0 and the Hotel Group Sales Process - Managing User Generated Content
to Increase Sales! Web Cast / Carol Verret / September 2007 |
|
GMs
– How User Generated Review Sites Can Make you a Better Manager! /
Carol Verret / September 2007 |
|
Web
2.0 and Hotel Sales Strategies for '08; What Are Your Clients Saying
About You? / Carol Verret / August 2007 |
|
“It’s
not the big that eat the small, it’s the fast that eat the slow” --
Five Revenue Management Tactics for Independent Hotels / Carol
Verett / June 2007 |
|
Developing
New Hotel Business Using Client DNA / Carol Verret / May 2007 |
|
The
Jigsaw Puzzle – The Fit of the Revenue Management and Internet Group
Sales Pieces / Carol Verret / April 2007 |
|
Client
DNA - The Gold Standard for New Business Development / Carol Verret
/ March 2007 |
|
Hate
Cold Calls? - Discover the New Paradigm of Hotel Sales / Carol
Verret / January 2007 |
|
Issues
in Hotel Sales Training - Metics for Success / Carol Verret /
December 2006 |
|
Is
the Party Over?; The Challenge of Decreasing Hotel Room Demand /
Carol Verret / October 2006 |
|
The
Habits of Highly Successful Hotel Sales People Ramp Up for 2006! /
Carol Verret / September 2006 |
|
Identifying
the WIIFM Factor – The Essential of Hotel Sales Success / Carol
Verret / August 2006 |
|
Revenue
Management for Hotel GMs – What You Don’t Know Can Jump Up and Bite You!/
Carol Verret / July 2006 |
|
Feeding
the Revenue Elephant; Hotel Revenue Management / Summer 2006 |
|
The
"Tipping Point" - Identifying the Touch Points in Hotel Sales /
Carol Verret / May 2006 |
|
The
"Tipping Point" - Touch Points Make a Difference in Customer Service
Training / Carol Verret / April 2006 |
|
Selling
Up! Taking Group Room Revenue to a New Level / Carol Verret /
February 2006 |
|
Revenue
Management 2006 - The Risks and Rewards / Carol Verret / January
2006 |
|
Revenue
Management and Group Sales - The Partnership Not the Disconnect /
Carol Verret / November 2005 |
|
Habits
of Highly Successful Hotel Sales People / Carol Verett / September
2005 |
|
Triple
Witching Hour - The Marketing Plan, Revenue Management Strategy and
RFPs for '06 / Carol Verret / August 2005 |
|
"Smile"
is a Learned Behavior - Creating a Culture of Customer Service /
Carol Verret / July 2005 |
|
Revenue
Management Systems -- Considerations for Evaluation / Carol Verret
/ June 2005 |
|
Disconnect
-- Aligning the Revenue Management and Sales Strategies / Carol
Verret / May 2005 |
|
Independent
Hotels & Resorts; Ride the Wave or Float with the Tide? / Carol
Verret / March 2005 |
|
Hospitality
Sales Training Companies Reach Across the Competitive Playing Field to
Combine Live Seminar Expertise with the Convenience of the
Internet/ Carol Verret / January 2005 |
|
Revenue
Management - The Challenge for Hotel Sales / Carol Verret / January
2005 |
|
Hotel
Directors of Sales - The Qualities for Leadership and Success /
Carol Verret / December 2004 |
|
Hotel
Sales Departments -- Issues in Processes and Functionality / Carol
Verret / November 2004 |
|
The
GM'S Role in Revenue Management / Carol Verret / October 2004 |
|
Transforming
the Hotel Sales Organization; Alignment with the New Realities of Sales
/ Carol Verret / August 2004 |
|
The
Revenue Management Strategy - The Pre-Plan Marketing Plan / Carol
Verret / July 2004 |
|
Hotel
Revenue Management this Summer - a Game of Skill, Art and Most of All
Nerves / Carol Verett / May 2004 |
|
Revenue
Management -- The Integration of Revenue Drivers / Carol Verret /
March 2004 |
|
CYBER
SALES -- Hotel Sales in an Internet World is the New Reality /
Carol Verret / February 2004 |
|
The
New Realities of Hotel Sales - Focus on Revenue Generation / Carol
Verret / January 2004 |
|
The
Good News & the Bad News; Improving Economy = New Hotel Development
/ Carol Verret / October 2003 |
|
Leadership
- General Managers Managing the Sales Process / Carol Verret
/ October 2003 |
|
When
the Crystal Ball is Cloudy; Marketing Plans for 2004 / Carol Verret
/ July 2003 |
|
Parntership
of Sales and Technology; Using Tech Tools to "Sell" the Hotels/
Carol Verret / July 2003 |
|
Back
to the Basics? The Basics of Hotel Sales Have Changed! / Carol
Verret / May 2003 |
|
Creating
Sales "HUNTERS": The Skill Sets Required in the New Hotel Sales
Environment / Carol Verret / April 2003 |
|
Heightened
Security Requires New Strategies in Hotels Sales / Carol Verret /
March 2003 |
|
Revenue
Recovery - Building The ‘A’ Team in Sales / Carol Verret / January
2003 |
|
Contingency
Marketing Plan – War In Iraq! / Carol Verret / November 2002 |
|
Playing
the Rate Game - Positioning -- Positioning -- Positioning! / Carol
Verret / October 2002 |
|
The
Rate Game - Playing to Win / Carol Verret / October 2002 |
|
The
Challenge of Marketing Independent Boutique Hotels / Carol Verett /
August 2002 |
|
Hotel
Sales in a Limited Service Environment - The Rules Have Changed /
Carol Verett / August 2002 |
|
The
General Manager’s Role in Sales -Chief Marketing Officer of the Hotel
/ Carol Verret / April 2002 |
|
100%
Market Share Penetration is Not Good Enough / Carol Verett /
January 2002 |
|
The
Key to REVPAR Recovery – New Business Development / Carol
Verett / December 2001 |
|
Trash
the 2002 Marketing Plan - And Just Start Over / Carol Verett /
September 2001 |
|
How
to Use Consultants Effectively – A View From the Other Side
/ Carol Verret / August 2001 |
|
How
Soft Is Your Hotel's Economic Landing? / Carol Verret / April 2001 |
|
The
‘Value Proposition’: Marketing Yourself to Prospective Employees /
Carol Verret / January 2001 |
|
Generation
Y: Motivating and Training a New Generation of Employees /
Carol Verret / November 2000 |
|
Why
Customer Service Seminars Don't Work / Carol Verret / October
2000 |
|
Creating
a Culture of Customer Service / Carol Verret / September 2000 |
|
FAT,
DUMB AND HAPPY – The Seasonal Boom and Bust Cycle / Carol Verret /
August 2000 |
|
Surf's
Up - Ride the Wave or Miss the Boat - The Effective Use of Technology
in Hotel Sales / Carol Verret / July 2000 |
|
Measuring
Effectiveness of Hotel Sales Departments / Carol Verret /
June 2000 |
|
Hotel
Sales Training - The Need for Immediate Results / Carol Verret
/ May 2000 |
Find out more about
Carol Verret and her take
on sales, marketing and customer service by logging onto the articles
in HotelOnline for the last seven years – many of those early articles
are still among the most accessed on HotelOnline.