From  David N. Brudney, ISHC, June 1997

When are hotel operators going to realize that those of us 45 and older would really appreciate hotels making everything easier to read!  Why can't all hotels put the oversized numbers on the telephones?  Why can't the room service menus have larger type - - at the very least, bold type!  And wouldn't it be great if all hotels could improve the level of reading lights?  Why can't all hotels print large-type, current info on the TV channels to watch. Why give those of us over 45 unnecessary reasons for getting upset?  Maybe it's just me, but I don't want to wait through the entire "crawl" of the TV listings channel. Wouldn't it be nice if the TV channel info was easy to find, easy to read?  Seems simple to me. 

Hotel Marketing 101: Couldn't believe it!  Just returned from a glorious week at a famous destination resort area with fabulous weather, great beaches and terrific food and F&B service.  One would think that a "full service" hotel in that market, enjoying a high occupancy and charging rates in excess of $175, would put someone at the front door who knew how to smile and recognize guests coming and going - - especially arriving for the first time! 

Couldn't count the number of times I passed this individual when he never looked up, stood up or made any effort to make contact or offer any service. Unfortunately, the two men on the other shifts weren't any better.  All three had plenty of time, however, to talk with fellow staff or with friends on the phone.  Apparently, they have been trained to park cars and issue claim checks.  Period.  What a wasted opportunity.  Hello, general managers, is anyone home?  Check that out personally! 

Be sure to read my other online articles - they are meant to inspire and motivate! The payoff: More room nights! 

Comments, observations or more examples, please... let me hear from you! 

David M. Brudney, ISHC, a nationally recognized spokesman for hotels and a veteran with three decades of experience, is the principal of David Brudney & Associates of Rancho Palos Verdes, CA, a marketing consulting firm specializing in the hospitality industry since 1979.