The exciting new Radisson SAS Team Look is an integral part of the company�s upgraded corporate image.  Designed in line with the employee�s needs, the new clothing is fresh and modern while offering an easy and comfortable wear.  The Radisson SAS Team Look will be launched at most hotels operating in 30 countries by mid December 2000.

Employee uniforms are a key component to any hotel chain brand image and signature. The new Radisson SAS Team Look perfectly reflects the company core values: Host, Fresh, and Easy.  The chosen colours and garments of the uniform brighten the look of the staff while staying functional.  This way, it allows the employees to contribute to the creation of a unique environment and personality to the Radisson SAS brand.  Kurt Ritter, President & CEO of Radisson SAS Hotels & Resorts, has put major importance in consulting the front line employees, allowing a world leader designer in corporate clothing, Simon Jersey, to convey these ideas into the original new Team Look. 

Kurt Ritter comments: �First impressions count, especially in the hospitality market where it is so essential to appear efficient yet warm, friendly and approachable.  We want our staff to be noticed, be comfortable and to feel good about their work.  This is a perfect way to provide the best service to our guests.�

Radisson SAS Hotels & Resorts currently includes 106 hotels in operation and 27 hotels under development in 38 countries and is the sole franchisor in Europe, the Middle East and North Africa for Radisson Hotels & Resorts Worldwide.