Zoho members will now have access to hundreds of regional and broadline food and beverage suppliers, including seven of the top ten U.S. broadliners, vastly increasing Zoho�s supplier and distributor network to service the hospitality industry, which spends $150 billion worldwide on procurement each year. Instill will now be able to offer a version of its Purchase Web service that is fully integrated with Zoho�s Shop service, providing the hospitality industry an all-in-one supply marketplace.

Under the terms of the agreement, Instill will provide Zoho with exclusive access among the hospitality industry to its Purchase Web service and network of foodservice and beverage suppliers and distributors. Available immediately, Zoho members will have the option to access Instill�s network to procure foodservice products, equipment, and non-alcoholic beverages. Instill will also be fully integrated into Zoho�s marketplace, enabling a complete, seamless purchasing cycle from P.O. through order receipt, for Zoho members. Both companies project the integrated solution to be available in the fourth quarter of this year.

�We look forward to reaping the benefits that this partnership will bring,� said Gary Loveman, COO of Harrah�s Entertainment, Inc. Harrah�s entered into an agreement with Zoho earlier this year to streamline its purchasing processes and reduce back-of-the-house operating costs.

�We expect that by integrating the ordering and billing process into one, central, automated location, Zoho and Instill will significantly reduce the time spent processing and fulfilling Harrah�s monthly food and beverage purchase orders,� Loveman said.

�Our strategic alliance with Instill takes Zoho one step further in fulfilling our mission to offer a world-class online destination for all the hospitality industry�s operational needs,� said Bill Fraine, CEO of Zoho Corporation. �Since we launched in March, we have focused 100 percent on delivering innovative solutions to the industry, and executing that vision. Instill shares this like-minded vision and attention to customer value.�

�Zoho�s adoption of Instill�s food procurement service further demonstrates our position as the leading e-commerce provider for the foodservice industry, and gives us focused access to a large additional vertical market,� said Mack Tilling CEO and co-founder of Instill. �We chose to partner with Zoho because we were very impressed with their management team and the success they�ve had attracting leading hospitality organizations to their marketplace.�