The integration of WynTrac�s HiTime® product and iHotelier�s online marketing and booking system will give hotel clients the ability to block Group Meeting space, and book individual travel as well as wholesale room space in one integrated package.

�We're excited about this alliance because our value proposition to a hotel is now significantly enhanced. The power of the two systems delivered as one integrated solution is very clear�, said Rodrigo Jimenez, Webvertising's Chief Executive Officer. �A hotel will now be able to bring guest data from meeting and conventions into their regular flow of data, and among other things, use our online tools to cross-sell leisure offerings to a generally untapped source of new business�.

Integrated Target Marketing tools are built into the system to give hotels the ability to quickly reach markets with their current rates and availability. The opportunities for up-sale, packaging and coupon services are readily available. Customers will be able to search the hotel�s inventory for the dates and rates that fit their needs. Hotels will now have a product to manage their Group Meeting inventory and a tool for their Meeting clients to book rooms via the Internet directly to the hotel.

�The hotel industry spends enormous amounts of time, resources and fees to book group and individual business. This integrated solution will connect customers directly to the hotels and enable hotels to reach out to customers with seamless targeted marketing campaigns,� says Steve Sanazaro, CEO of WynTrac.