|
|
|
Durham, N.H., Sept. 2, 2000 -- The current hospitality industry boom
has executives bullish about present conditions and optimistic about the
future. According to the latest attitudes of lodging industry executives,
the Lodging Executives Sentiment Index (LESI) rose to 82.1 in August, up
from July's reading of 76.3. A LESI reading
of 50+ indicates that the lodging industry is generally expanding; and
below 50, the industry is generally declining. The distance from 50 is
indicative of the strength of the expansion or decline.
Both present and future components of the LESI indicate that lodging
activity is expanding: the executives' sentiment about current business
conditions advanced the
When the executives were asked what they expected for rooms reservations/bookings over the next 12 months compared to the last 12 months, the difference was essentially flat-- 81.0 Index reading in August versus 81.6 in July. However, the distance from the base line of 50 suggests robust expansion for lodging business activity for the future.
Eighty one (81) percent of the lodging executives rated the current business as �good,� while fifty-two (52) percent expect the business activity to be about the same in the next twelve months. �The lodging business scene is one of high performance at present with only a modest slowdown over the next twelve months when we look at both future sentiment and reservations forecasts," said Evangelos O. Simos, Chief Economist and advisor to LodgingForecast.com and Professor at the University of New Hampshire. The LESI, created by researchers at LodgingForecast.com, tracks on a month-to-month basis a 12-month outlook for the lodging industry. The LESI is a nationwide poll of lodging industry executives in operations, finance and development, and marketing who represent a sum total of 1.5 million hotel rooms in all segments of the lodging industry. |
###
Raymond J.Goodman, Jr. [email protected] (603) 659-5255 http://orbit.unh.edu/dhm http://www.lodgingForecast.com |
Also See | The Lodging Executives Sentiment Index (LESI) Rose to 76.4 in July, Up from June�s Reading of 70.3 / Aug 2000 |