Hotel Online Special Report

advertisement
   Hospitality Industry Boom has Executives Bullish About Present Conditions and Optimistic About the Future; Lodging Executives Sentiment Index
Durham, N.H., Sept. 2, 2000 -- The current hospitality industry boom has executives bullish about present conditions and optimistic about the future. According to the latest attitudes of lodging industry executives, the Lodging Executives Sentiment Index (LESI) rose to 82.1 in August, up from July's reading of 76.3. A LESI reading of 50+ indicates that the lodging industry is generally expanding; and below 50, the industry is generally declining. The distance from 50 is indicative of the strength of the expansion or decline.

Both present and future components of the LESI indicate that lodging activity is expanding: the executives' sentiment about current business conditions advanced the
Indicator to this high reading in August. The Present Situation Index reads at 90.5, a slight dip from July�s 97.2 reading that reflects current lodging industry business activity, but the future Index jumped significantly to 73.8 versus 55.3 reported in July. 

When the executives were asked what they expected for rooms reservations/bookings over the next 12 months compared to the last 12 months, the difference was essentially flat-- 81.0 Index reading in August versus 81.6 in July. However, the distance from the base line of 50 suggests robust expansion for lodging business activity for the future.

August 2000 Lodging Executives Sentiment 
at a Glance
Indicator  
Index 
Direction of Business Activity
Speed of Change in Business Activity
LESI 82.1 Expanding  Faster
Present Situation Index 90.5 Expanding Slower
Expectations   73.8 Expanding  Faster

Eighty one (81) percent of the lodging executives rated the current business as �good,� while fifty-two (52) percent expect the business activity to be about the same in the next twelve months. �The lodging business scene is one of high performance at present with only a modest slowdown over the next twelve months when we look at both future sentiment and reservations forecasts," said Evangelos O. Simos, Chief Economist and advisor to LodgingForecast.com and Professor at the University of New Hampshire. 

The LESI, created by researchers at LodgingForecast.com, tracks on a month-to-month basis a 12-month outlook for the lodging industry. The LESI is a nationwide poll of lodging industry executives in operations, finance and development, and marketing who represent a sum total of 1.5 million hotel rooms in all segments of the lodging industry.  

###

Contact:
Raymond J.Goodman, Jr.  
[email protected]  
(603) 659-5255 
http://orbit.unh.edu/dhm
http://www.lodgingForecast.com

Also See The Lodging Executives Sentiment Index (LESI) Rose to 76.4 in July, Up from June�s Reading of 70.3 / Aug 2000 


To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.