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Wingate Inns Outperforms Mid-market Competitive Set 
in Several Key Indicators as Reported by D.K. Shifflet
PARSIPPANY, NJ (July 17, 2000) - After less than fours years of existence, Wingate Inn® hotels is making its mark on the hotel industry and consumers as the brand outperformed its mid-market segment competitive set in satisfaction, value and service as reported by D.K. Shifflet and Associates Ltd.
 
According to just released statistics, 74% of all guests rated their satisfaction with the all-new construction brand as good or excellent as compared to only 59% for the overall mid-market segment, while Wingate�s value rating was 74% compared to the segment rating of 54%.  Finally, the brand�s service rating was 64% while the overall mid-market segment was 56%.�

These D.K. Shifflet statistics validate two of the brand�s core points of differentiation - consistency and value, which both lead to customer satisfaction� explains Keith Pierce, president and CEO of Wingate Inns International, Inc. 

�With every Wingate Inn hotel featuring the same look and amenities, consumers know what they�re getting no matter which hotel they visit.  They also know that our all-inclusive pricing provides numerous amenities, such as a 24-hour business 

DKS&A was founded in 1982 by Doug Shifflet, former VP of Marketing Services at Marriott, to meet the need in the travel and tourism industry for quality consumer-based information. To meet that need, DKS&A developed the DIRECTIONS® Travel Intelligence System. 

The DKS&A DIRECTIONS® Travel Intelligence System is the largest, most comprehensive, monthly,
syndicated database tracking US traveler behavior.

  • 540,000 Traveling Households Surveyed Annually 
  • Total Quality Management Overseen By Internal Research Department 
  • Using The World Travel Organization's Definition Of Travel since 1991 
center, at no additional charges.  All of this, plus outstanding customer service, results in extremely satisfied customers.�

Wingate Inns International, Inc. is an all-new construction hotel chain that opened its first franchised hotel in July 1996.  Its focused service, upper mid-market franchised hotels feature sophisticated, consumer-based enabling technology and comfortable, oversized rooms that were created in response to business travelers� needs.   All Wingate Inn hotels are independently owned and operated under franchise agreements. Wingate Inns International, Inc. is a subsidiary of Cendant Corporation (NYSE: CD).

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Contact:
Michael LaCosta
973.496.8539
[email protected]
www.wingateinns.com

Also See Study Says Pennsylvania's Rich Heritage Attracts 12% of Total Leisure Travel Expenditures / Aug 1999 
Wingate Inn Hotels Named Best Midpriced Hotel Chain in Entrepreneur Magazine�s Business Travel Awards / April 2000 


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