PARSIPPANY, NJ (July 17, 2000) - After less
than fours years of existence, Wingate Inn® hotels is making its mark
on the hotel industry and consumers as the brand outperformed its mid-market
segment competitive set in satisfaction, value and service as reported
by D.K. Shifflet and Associates Ltd.
According to just released statistics, 74% of all guests rated their
satisfaction with the all-new construction brand as good or excellent as
compared to only 59% for the overall mid-market segment, while Wingate�s
value rating was 74% compared to the segment rating of 54%. Finally,
the brand�s service rating was 64% while the overall mid-market segment
was 56%.�
These D.K. Shifflet statistics validate two of the brand�s core points
of differentiation - consistency and value, which both lead to customer
satisfaction� explains Keith Pierce, president and CEO of Wingate Inns
International, Inc.
�With every Wingate Inn hotel featuring the same look and amenities,
consumers know what they�re getting no matter which hotel they visit.
They also know that our all-inclusive pricing provides numerous amenities,
such as a 24-hour business |
DKS&A
was founded in 1982 by Doug Shifflet, former VP of Marketing Services at
Marriott, to meet the need in the travel and tourism industry for quality
consumer-based information. To meet that need, DKS&A developed the
DIRECTIONS® Travel Intelligence System.
The DKS&A DIRECTIONS® Travel Intelligence System
is the largest, most comprehensive, monthly,
syndicated database tracking US traveler behavior.
-
540,000 Traveling Households Surveyed Annually
-
Total Quality Management Overseen By Internal Research Department
-
Using The World Travel Organization's Definition Of Travel
since 1991
|
|
center, at no additional charges. All of this, plus outstanding customer
service, results in extremely satisfied customers.�
Wingate Inns International, Inc. is an all-new construction hotel chain
that opened its first franchised hotel in July 1996. Its focused
service, upper mid-market franchised hotels feature sophisticated, consumer-based
enabling technology and comfortable, oversized rooms that were created
in response to business travelers� needs. All Wingate Inn hotels
are independently owned and operated under franchise agreements. Wingate
Inns International, Inc. is a subsidiary of Cendant Corporation (NYSE:
CD). |