�Our goal is to offer mid-size hotel and rental properties a chance to compete by providing quality, affordable services tailored to their unique situations and needs,� according to Robert Gregor, Senior Consultant at Sova Consultants.  

�We know that these smaller properties have to watch their bottom line more closely than the industry giants. They can�t waste money on outrageous fees and useless services.  Many rental and hotel properties of under 100 units are family owned.  We�re a family, too, and we�re committed to working with our clients and to helping them succeed.  That commitment is behind all of our business operations including the pricing strategy, which bases a percentage of the fee on our level of performance.  The goal of this firm is to succeed with the client.�

Sova Consultants works with clients from the outset of a project to establish their needs and their goals, because no two projects are the same.  Clients who want to increase revenues and those who plan to sell their properties or buy new holdings will find a feasibility study useful to determine present value and a projected rate of return, as well as to identify demographic trends, future development, local demand generators, and recommendations for the best use of the property.  For clients seeking to increase revenues, Sova Consultants provides operations-level consulting services in product bundling, marketing, demand generation, yield management, guest profiling, and cost cutting.  The firm also designs web sites to help clients generate extra business and decrease costs.  Once the initial project is complete, Sova Consultants will work with clients to create a marketing campaign using low-cost and no-cost publicity to achieve their desired level of market exposure.

�When people hire Sova Consultants, they hire the whole team,� states Dawn Sova, Ph.D., Managing Director of the firm.  �We have the resources to offer a complete slate of services for hotel and rental properties under 100 units - but we are also small enough to deal with each client on an individual level.�