In his role as director of membership services, Reginald will be responsible for developing and implementing membership solicitation and retention programs, communicating effectively with the membership, researching and developing new benefits programs, and distributing membership materials. 

Reginald brings a wealth of knowledge and over nine years of association management expertise to HSMAI. 

Before joining HSMAI, Beckham was the chapter relations manager at American Corporate Counsel Association.  He also worked at Air Conditioning Contractors of America, National Rifle Association, and General Agents and Managers Association. 
�We�re pleased to welcome such a dedicated and motivated individual as Reginald to the HSMAI ranks,� said Bob Gilbert, CHME, CHA, president and CEO of HSMAI.  �We�ve been fortunate to see a steady rise in membership over the past few years, and we�re confident that these numbers will continue to increase under Reginald�s direction,� he added. 

HSMAI is the leading organization of sales and marketing professionals representing all segments of the hospitality industry.  With a strong focus on education, HSMAI has become the industry leader in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines.  Founded in 1927, HSMAI is an individual membership organization comprised of over 5,000 members representing 76 chapters in 35 countries worldwide.