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Preferred Hotels & Resorts Accepts The Muse
NEW YORK, July 24, 2000 � The Muse has joined 110 of the world�s finest independent luxury properties as a member of the prestigious Preferred Hotels & Resorts Worldwide. Scheduled to open in August 2000 at 130 West 46 Street, the 200-room boutique property will offer exceptional service and upscale amenities in a refined contemporary setting.

�The Muse�s participation in the Preferred Hotels program ensures that our guests will enjoy the highest level of personal service and hospitality,� said General Manager Mark Briskin. �Our goal is to anticipate guests� needs before they even step through the door and meet their expectations through to check-out.�

In order to qualify as a Preferred hotel or resort, The Muse must adhere to the group�s Standards of Excellence, an exhaustive quality-assurance program that includes an annual, third-party audit of 1,600 standards and practices. 

According to Greek mythology, the Muses were the original guardians of the fine arts, promoting the more civilized aspects of human existence such as song, dance and theater. Scheduled to open in Summer 2000 at 130 W. 46th Street, The Muse, a concierge-style, boutique hotel will debut as a refuge in the heart of Times Square, offering upscale amenities
and personalized service in an updated classic setting.

Acquired on behalf of Mass Mutual Financial Group by Cornerstone Real Estate Advisers, Inc., and operated by Interstate Hotels, the 200 - room property will be a prime locale for business and leisure travelers alike. The conversion of the former Leavitt Building from office use involved the restoration of the structure's triple-arched, limestone-and-brick façade, as well as the addition of five floors, bringing the total floor count to19 stories.

The Muse's ties to its home in the Theater District will be most evident in the hotel's David Rockwell - designed restaurant. 

The Muse has been designed by Perkins & Will Architects, New York, to have a contemporary feel, drawing upon influences of historic New York hotels, with references to the proportion and symmetry of classic architecture. 

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About Preferred Hotels & Resorts 

Preferred Hotels & Resorts Worldwide, Inc. is a global stockholder-owned distribution company that holds and markets an exclusive brand of distinctive luxury hotels and resorts. Each Preferred member property must be qualified by applying for membership and participating in and achieving Preferred�s Standards of Excellence� quality assurance program.

Preferred�s focus on quality rather than quantity, accountability to its members, and a combination of unique marketing programs that appeal to affluent customers ensure that your hotel will benefit from Preferred membership. Preferred�s members gain competitive advantage through distribution marketing and technology programs, each designed to uniquely benefit independent hotel owners.

Preferred membership is restricted to �independent luxury hotels, resorts and spas.� A property may be considered �luxury� if it meets or exceeds the high operational level required by Preferred�s quality assurance program. Other important criteria include: 

  • Location of the property 
  • Significant and unique interior and exterior architectural design 
  • Full-service restaurant(s) with the highest level of food quality and service 
  • Outstanding room design and public area appointments 
  • Consistent favorable business practices of the ownership and management 
  • Extensive background in the on-site management of luxury hotel, resort or spa
  • operations 
Prospective applicants are required to submit a detailed application for review by Preferred. The applicant will also be expected to meet Preferred standards by undergoing two unannounced inspections of the property. An inspection fee will be required. The inspections will be performed by an independent, third party licensed inspector and a general manager of a Preferred property. Pending favorable results of both inspections, Preferred�s board of directors will review the application. A two-thirds affirmative vote by the board is required for the application to be approved for membership. 

A property that is under construction, or undergoing extensive renovation, may apply for a construction membership in Preferred. The application process takes approximately 45-60 days.

Contact:

Mr. Robert Cornell
Senior Vice President, Development Preferred Hotels® & Resorts Worldwide, Inc.  
311 South Wacker Drive, Suite 1900 
Chicago, IL 60606-6620 U.S.A.
Telephone: 312-913-0400
http://www.preferredhotels.com
Email: [email protected]

 

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Contact:
Mark Briskin
The Muse Hotel
130 W. 46th Street, 
New York, NY 10036
(212) 885-6009 
[email protected]
www.TheMuseHotel.com 

Also See Preferred Hotels & Resorts Generates $100 Million in Revenue for First Time in 30 Year History / Aug 1999


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