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David Keys Named Regional VP - Sales and Marketing, Northeast and Middle Atlantic for Hilton Hotels Corporation
BEVERLY HILLS, Calif. - July 18, 2000 - David Keys has been named regional vice president - sales and marketing, Northeast and Middle Atlantic for Hilton Hotels Corporation. 

Keys most recently served as director of sales and marketing at the Waldorf-Astoria®, a position he held since 1998. 

Keys is responsible for the sales and marketing operations of Hilton® and Doubletree® hotels in these regions, which include hotels and resorts in 10 states. He has direct involvement with the hotels to ensure alignment, support, direction and resources for the effective development and implementation of the respective hotel sales and marketing plans, and oversee the regional directors of sales and marketing in these regions. Keyes is based in New York and reports to G. Steven Armitage, senior vice president - sales of Hilton Hotels Corporation. 

A 17-year Hilton veteran, keys began his hospitality career in 1983 at the Waldorf-Astoria as a trainee. He joined the Hilton Washington in 1988, where he served as assistant director of sales. In 1993, he returned to New York as director of sales for the Hilton New York, and in 1995 was promoted to director of sales and marketing. 

A native of Massachusetts and New York, Keys earned his bachelor�s degree in business and hotel management at Fairleigh Dickinson University. He is actively involved with MPI, HSMAI, Historic Hotels of America, and PCMA. 

Hilton Hotels Corporation is recognized internationally as a preeminent hospitality company. The company develops, owns, manages or franchises more than 1,800 hotels, resorts and vacation ownership properties. 

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Contact:
Hilton Communications, Beverly Hills
310/205-4545
Jeanne Datz
[email protected]
http://www.hilton.com

Also See Denise Lodrige Named Vice President - National Sales for Hilton Hotels Corporation / July 2000 
Hilton Hotels Creating Internet Portal for Meeting Planners and Associations to Purchase Incentive Awards and Corporate Logo Merchandise for Their Hilton Held Events / May 2000 


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