|
|
Committees to to Develop Marketing Initiatives |
WASHINGTON, D.C., August 9, 2000 -- National
Trust Historic Hotels of America, a collection of 150 historically significant
hotels, announces the creation of two committees: the business partnership
and the technology committee.
�These committees will help us to anticipate trends within the hospitality industry allowing Historic Hotels of America to develop marketing initiatives through corporate alliances and new media outlets,� said James C. Bradbury, chairman of National Trust Historic Hotels of America advisory board and general manager of La Fonda in Santa Fe, N.M. The business partnership committee seeks opportunities to develop promotional alliances that will increase recognition of the Historic Hotels of America brand name. Business Partnership Committee Members
The technology committee evaluates the ever-changing technology available for consumers to make hotel reservations as well as generating new electronic marketing initiatives. Technology Committee Members
National Trust Historic Hotels of America is a program of the National Trust for Historic Preservation. National Trust Historic Hotels of America has identified 150 quality hotels that have faithfully maintained their historic architecture and ambience. To be selected for this program, a hotel must be at least 50 years old, listed in or eligible for the National Register of Historic Places or recognized locally as having historic significance. |
Mary Billingsley National Trust Historic Hotels of America 202-588-6061 [email protected] http://historichotels.nationaltrust.org |