�Direct visitor spending and employment figures are essential factors to consider when evaluating the importance of travel and tourism to Ohio�s economy,� State Development Director C. Lee Johnson said.  �In addition, we must consider the indirect benefits that result from this important industry.  By contributing to the outstanding quality of life that has become Ohio�s hallmark, our leisure destinations play an essential role in shaping Ohio�s business climate.�

According to the report, conducted by Longwoods International:

• For every $1 spent on tourism promotion, an additional $20 was returned to Ohio�s tax coffers;
• Direct visitor spending in Ohio totaled $27.1 billion in 1999; and
• More than 657,000 travel-related positions exist within the state with a total direct payroll of $8.9 billion.

�This model helps us measure the importance of tourism to the state�s economy, while capturing critical visitor profile information that will assist the Division with its marketing efforts,� State Tourism Director Jim Epperson said.