The agreement allows Show Digital to install and operate its HotelDigital, The New Room Service�-branded service in as many as 1,500 guestrooms at Hersha properties that fly brand flags including Hampton Inn, Holiday Inn, Comfort Inn & Suites, and Best Western.

The partnership of Hersha Enterprises, whose mission is continuous innovation, and Show Digital, a visionary Internet service provider, means guests will soon benefit from a new, high-tech amenity that is growing in demand. 

Beginning July 2000, four Hersha properties will begin to offer the new service: the Clarion? Suites in Philadelphia, PA, the Holiday Inn Conference Center in Harrisburg, PA, and the Frederick, MD and Valley Forge, PA Mainstay? Suites.   Shortly after, the remaining Hersha properties will be equipped to offer the service, with all properties offering HotelDigital high-speed Internet service in guestrooms and meeting rooms by 2001.

As the Internet service provider for Hersha, Show Digital will supply its HotelDigital, high-speed Internet service to more than one thousand guestrooms in the Hersha portfolio.  To enable this, Show Digital tailors a high-speed data network using the latest in technology, either wired or wireless, to meet the requirements of each individual hotel.  As a result, each Hersha property is equipped with an infrastructure that will serve bandwidth needs, for the present and immediate future, increasing its long-term asset value.  In addition, Hersha will be able to boast a new, high quality, reliable service to its guests.  �Show Digital�s solutions are end-to-end, so that hotels do not have to worry about maintenance, technical support or upgrades,� added Elmo Doig, Chairman and CEO, Show Digital.

�We required a complete, reliable, hassle-free solution to supply our guests with high-speed Internet access,� said Hasu P. Shah, Founder, President and CEO of Hersha Enterprises. �Show Digital was the obvious choice, with its customized solutions and a demonstrated successful track record in providing for companies� high-tech needs.  Since our mission is to provide our customers with the best quality products and services, it is only natural that Show Digital is the right partner for Hersha.�

For guests, the HotelDigital service provides a plug-and-play experience for those with laptops at a flat fee of $9.95 per day. For those without a laptop, select guestrooms will be equipped with multimedia desktop computers that offer Microsoft Office business applications. The flat fee for access and usage of the in-room computer is $14.95 per day. In addition, the HotelDigital service offers a useful, hotel co-branded portal where guests can access e-mail, hotel and tourist information, news, games, as well as make local restaurant reservations.  The complete Internet service package to the hotel also provides support for connectivity requirements in the event and meeting spaces.

About Hersha Enterprises, Ltd.

Hersha is an entrepreneurial, high-growth real estate development and management company focused primarily on the hospitality industry. They currently own, operate and are developing a portfolio of hotels along the eastern seaboard.  Hersha combines a strong financial position with an aggressive entrepreneurial drive.  Created in 1984 with the purchase of a single independent hotel, Hersha has grown to an organization comprising of over 800 employees and over 25 properties, spread across four states.  Known for its hard work, efficiency, and customer intimacy, Hersha has been recognized for its success and high-quality properties by a variety of national and trade publications.  The Hersha lodging portfolio includes:
 

About Show Digital, Inc.

Show Digital, Inc., founded in 1996, is a leading broadband Internet
service provider for the hospitality and convention industries. The
company provides high-speed Internet access and connectivity services
for trade shows, corporate meetings and special events in the New York
metropolitan area.  Show Digital leverages its meeting room expertise by
offering HotelDigital, The NEW Room Service, high-speed Internet services in guestrooms.