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Double Digit Revenue Per Available Room Growth in the First Six Months of 2000 |
Singapore - 23 August, 2000 - Hotel operating
performance in the region is going from strength to strength, according
to the six-month results from the Arthur Andersen Hotel Industry Benchmark
Survey, Asia Pacific. Some observers predicted robust recovery in the Asia
Pacific hotel market long before the tourism arrivals figures recorded
growth and load factors on flights in the region picked up. Whether you
were a bull or a bear, the evidence is indisputable.
�The hotel industry is starting to reap the benefits of increased business
and leisure travel,� said Andreas Flaig, associate director of hospitality
consulting, Arthur Andersen, Singapore. �Intraregional business travel
has increased substantially and leisure travel from Europe, the US and
especially Japan has rebounded. This resulted in double-digit growth in
tourist arrivals for the first half of 2000 in several key markets including
Singapore (11.8%), Hong Kong (15.7%) and Vietnam (18.1%).�
Among the markets surveyed, hotel performance in Jakarta was notable. The city recorded a 36.5 percent improvement in average room rate, driving RevPAR up by 28.8 percent. This placed Jakarta at the top of the regional RevPAR league table, despite the city being plagued by political and social instability, currency fluctuations and a substantial amount of debt-laden hotel real estate. However, a word of caution for the bulls in the marketplace - Jakarta is coming from a low base and still records the second lowest occupancy in the region at 42.6 percent. In Hong Kong, regional and local economic recovery drove demand to the city. Average occupancies increased 6.6 percentage points over 1999 levels to 81.2 percent, placing the city third highest in the region in terms of occupancy. The strongest performance was recorded on Hong Kong Island where corporate demand for hotels rebounded; occupancy jumped 9.3 percentage points and hoteliers took the opportunity to push average rates up seven percent over 1999 levels. As a result, Hong Kong Island was one of six markets in the region to record RevPAR growth (in local currency) of over 20 percent. However, not every market could report stellar performance. Manila has the dubious honour not only of remaining on the RevPAR losers table for a second consecutive quarter, but of being the only market to record contractions across all performance measures. Although there were signs of a recovery in average room rates from June 2000, the effect of earlier price discounting and weak demand resulted in an overall decline in RevPAR (in local currency) of five percent, with Makati recording a decline of seven percent. The hotel market in Manila is unlikely to see a sustainable improvement in performance until demand recovers; and demand will only recover when investors are confident that political and social stability can be maintained and tourists are reassured that the kidnappings and bombings are a thing of the past. �Overall, both hotel owners and operators should have many reasons to celebrate this first year of the Millennium as cash flows improve,� said Flaig. � We would not be surprised to see some of these profits being invested in e-business initiatives to improve out-dated processes and technologies in order to deliver better value to both their guests and their shareholders.� Markets represented in the Asia Pacific survey include Auckland, Bali, Bangkok, Beijing, Guam, Ho Chi Minh, Hong Kong (Hong Kong Island, Kowloon), Jakarta, Kuala Lumpur, Manila (Bay Area, Makati), Melbourne, Osaka, Penang, Seoul, Shanghai, Singapore (Marina Square, Orchard Road), Sydney, Taipei, Tokyo, Xian and Yangon. Launched in 1996 as the definitive source of hotel performance data outside North America, the Arthur Andersen Hotel Industry Benchmark Survey comprises information gathered from more than 3,500 hotels in 200 markets in 140 countries. Arthur Andersen's vision is to be the partner for success in the new economy. The firm helps clients find new ways to create, manage and measure value in the rapidly changing global economy. * RevPAR (Revenue Per Available Room) is a measure of the average revenue generated from each available room in a hotel. RevPAR = average room rate x occupancy rate or RevPAR = total room revenues divided by number of available rooms in hotel |
Andreas Flaig (Singapore) +65 421 8148 [email protected] Jancy Yeo (Singapore) +65 421 8154 [email protected] |
Also See | Andreas Flaig Heads Up Arthur Andersen's Singapore Practice / Nov 1999 |
ISingapore and Hong Kong Lead Asia-Pacific's First Quarter Recovery in Occupancy and RevPAR / Arthur Andersen / May 2000 |