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Sol Melia Operating Profits Increase by 
41% for the 1st Qtr
The Spanish hotel company Sol Meliá ended the first quarter of 2000 with results that were ahead of objectives for the period, obtaining earnings before interest, taxes, depreciation and amortisation (EBITDA) of 9,772 million pesetas � 59 million euros -, an increase of 41.2% over the same period in 1999. Consolidated revenues grew to 29,444 million pesetas - 177 million euros -, a 27% increase with respect to 1999. Consolidated net profits for Sol Meliá for the first quarter of 2000 reached 4,300 million pesetas �26 million euros-, a 41.16% increase over 1999. 

The results are due in part to the excellent performance of the European City Division hotels, both in Spain and in London and Paris, where the hotels purchased by the company last year have generated significant additional revenues due to their superior Average Room Rates. Improved performance is also due to the recovery of results in hotels in the company�s Americas Division. With regards to the company�s hotel management business, improvements have been seen in the results of the Cuban Division, while there has also been a steady improvement in the performance of hotels in the Asia-Pacific Division. 

8 new hotels added to the hotel portfolio in the first quarter 2000 

For the year to March 31st. 2000, Sol Meliá has added 8 new hotels to a portfolio which currently consists of 268 hotels in 27 countries on 4 continents, with a total of 70,035 rooms. The company also holds signed contracts for a further 72 hotel additions over the next two years, as well as expecting new agreements to be reached over the coming months.

Share value

From the beginning of the year to 8th. May, Sol Meliá shares had risen in value by 16.8%, as they reached a value of 13.14 euros per share, placing the company at seventh in the growth ranking on the Ibex 35 market. During the year, shares have reached a maximum value of 13.94 euros.

Sol Melia Aims for "E-Transformation"

One of the most significant announcements of the first quarter was the appointment of Luís del Olmo Piñero, previously company Executive Vice President of Sales & Marketing, as the new Executive Vice President of the newly-created Sol Meliá E-Business Division. Mr. del Olmo will oversee the adaptation of all of the companies sales and procurement activities, as well as its internal management processes and procedures, to the Internet environment. Sol Meliá has made available an initial budget of 5,000 million pesetas -30.05 million euros- for the new Division�s activities.

After a successful 1999, in which Sol Meliá completed its merger with Inmotel Inversiones and Meliá Inversiones Americanas (MIA), and also integrated 27 additional hotels to its portfolio, the hotel company is now focusing a large part of its efforts on the development of three distinct areas of E-Business. 
 

Sell Side (B2C):
 
Aimed at final consumers, the company expects to generate incremental revenues through an increase in direct sales and greater market penetration through the attraction of the repeat business of new customers world-wide. 
 
Short-term deliverable: the creation of a third generation company Website at solmelia.com
Buy Side (B2B):
 
Aimed at intermediaries, strategies aim to optimise the Sol Meliá procurement business with suppliers and partners, reducing operating costs by channelling purchases through the Internet and benefiting from economies of scale arising from greater volume purchasing.
 
Short term deliverable: a few weeks ago Sol Meliá, together with Teléfonica and the BBVA, are leading a project to create the first e-commerce portal in Europe for the hotel industry, along with other hotel companies Barceló and Iberostar. Sol Meliá has taken a 24.5% stake in the project.
Inside:

Aimed at Sol Meliá employees, strategies aim to adapt all of the company�s infrastructure, processes and procedures to the Internet environment, and assist in the process of implementing the previously mentioned strategies.

Short term deliverable: the creation of a new company Intranet to allow all internal processes and procedures to be carried out on-line.

Sol Meliá is also analysing participation in a number of e-ventures proposed by third parties.

###
Contact:
Sushma Sivasriamphai
Jennifer Dunbar
DunbaroJones & Associates
51 Goldhill Plaza #07-04
Singapore 308900
Phone : (65) 356 2830
[email protected]
Also See: Sol Meliá Credits 19% Revenue Growth over the Prior Year to Significant Increase in ADR in European Hotels and the Opening of 27 Hotels / Mar 2000 
Sol Melia Commits $153 Million for Renovations and Expansions in Mexico / April 1999 
Sol Melia Announces Half-Billion-Dollar Five-Year Expansion Plan for Mexico / April 1998 

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