MeetingBroker.com translates leads sent from e-RFP (Request For Proposal) sites and deposits them directly into sales automation applications installed at individual hotels and destinations.  MeetingBroker.com employs an open bi-directional architecture based on XML eXtensible Markup Language.

In 1999, the HITIS (Hospitality Industry Technology Integration Standards) Advisory Committee and the OTA (OpenTravel Alliance) endorsed XML as the primary standard for platform mapping.

The MeetingBroker.com schema utilizes XML and is available on the BizTalk web site at: www.biztalk.org.  Released in March, MeetingBroker.com is positioned to be the premier M2M hub for hospitality sales.  The application is hosted by AT&T, and has already signed several of the industry's top e-RFP sites as publishing partners, among them AllMeetings.com, BusinessMeetings.com., Hot Dates Hot Rates, PlanIt Online, Meetings & Travel Online, and RFP Express.

�Newmarket is helping to set the standard for open, bidirectional e-commerce solutions in the hospitality industry," said Gary Cooke, hospitality industry manager at Microsoft Corp. and HITIS Advisory Committee member. �MeetingBroker.com is creating an electronic trading community driven by partnerships and open standards, which is the foundation of the BizTalk Framework.�

About BizTalk:

The BizTalk initiative represents the collective set of investments that Microsoft is making to facilitate business process integration within and between organizations using Internet-standard protocols and formats. It includes the BizTalk Framework, various cross-industry investments including the BizTalk.org business document library, as well as products and tools for developing, executing and managing distributed business processes. These investments are being made in conjunction with industry standards groups, technology and service providers, as well as key global organizations.

Introduced in March 1999, the BizTalk Framework makes it easy for businesses to exchange information between software applications and conduct business over the Internet with trading partners and customers. The BizTalk Framework includes an open design framework for implementing an XML schema and a set of XML tags used in messages sent between applications.

Newmarket International provides software and e-commerce solutions that automate sales and operations for every type of hospitality venue, from independent hotels of any size to resorts, casinos, convention centers, convention & visitors bureaus, and the complete corporate enterprise.