Through enhanced, flexible solutions, London-based Utell is establishing itself as �one-stop shopping� for its more than 6,400 member hotels to obtain marketing and technology solutions, as well as superior customer service. In addition, Utell is sporting a new logo identity. Utell�s new look and products are a result of its recent acquisition by Dallas-based Pegasus Solutions (Nasdaq:PEGS), a leading worldwide provider of hotel industry transaction processing and electronic commerce services. Utell continues to generate staying power as the hotel industry�s largest third-party marketing and reservations provider(1).

According to Michael Prager, Utell�s senior vice president and managing director, Utell now serves as a comprehensive source for individual hotels and small chains seeking strategic tools for achieving better positioning in the marketplace and ultimately improving bottom-line performance. �Utell grew to be a world leader by understanding the evolving needs of hoteliers and their publics and delivering cost-effective, working solutions to meet those needs,� Prager said. �Now, we�ve stepped up our offerings by making available an expanded portfolio of products and services, empowering our hotel customers to be stronger global players. In addition, we�ve improved our resources for training hoteliers on how to maximize our tools.�

Providing independent and small chain hotels with global reservations distribution is one of Utell�s core competencies. Utell offers hotels expanded global presence through its large network of voice reservation offices, through the global distribution systems (GDS), and via alternative distribution channels, such as the Internet. Member hotels also benefit from access to the same core central reservations system (CRS) technology that many of the world�s largest hotels use.

The unique flexibility of Utell�s existing and new offerings allows hotels to be selective in the tools they implement and to be better educated on how to use those tools. �We are not proponents of the �all or nothing� approach. Instead, we assist hoteliers in identifying the right solutions for effectively meeting their short- and long-term marketing and business objectives,� Prager said.

In addition to continuing to offer extensive marketing services, print advertising, direct response marketing, promotions/programs, trade shows and hotel showcase tours, sales and educational services and electronic marketing on behalf of its member hotels, Utell now is making available the following products and services:
 

�In all areas of our service, we want to be a vital resource and extend to our customers our own expertise,� said Graham Richards, senior vice president of Utell�Americas Division.  �Our relationships with hotels work best when they share information about their business with us so we can better assist them in planning. As consultants, we can offer more to our customers with their valuable input, and as a result, jointly share the rewards of the success we have together. We encourage an open dialogue with our member hotels so they can fully take advantage of the latest marketing and technological hotel products and services available for working smarter, building a stronger identity, driving guest stays, and positively impacting the bottom line.�

Company Information
With more than 6,400 member hotels in 180 countries, Utell, a service of Pegasus Solutions, is the hotel industry�s largest third-party marketing and reservations provider(1).  Member properties range from budget to deluxe, city center to resort, and include major international brands, as well as independent hotels. 

Dallas-based Pegasus Solutions, Inc. is a leading provider of end-to-end reservation distribution solutions to the hotel industry worldwide. Its services include central reservation systems; third-party marketing and reservation representation services, including Utell, Summit Hotels & Resorts, Golden Tulip Worldwide, and Sterling Hotels & Resorts; electronic distribution services that connect more than 32,000 hotels to the Internet and to the global distribution systems (GDS); commission processing and payment services; the consumer travel Web site TravelWeb.com (http://www.travelweb.com); and data warehousing and database marketing and consulting services. 

This statement contains references to future events and results, including anticipated transactions involving and services to be offered by Pegasus Solutions. 

1 Hotels magazine, July 1999, �Hotels Consortia 25�
2 Travel Management Convention Daily, �Top 25 U.S. Agencies,� July 18, 1999
3 Business Travel News, May 31, 1999