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NASHVILLE, Tenn. - June 13, 2000--The Opryland
Hotel Florida, under construction and scheduled to open on Feb. 2, 2002,
already has firm contracts for more than 400,000 room nights extending
into the year 2014. The 1,400-room property is reserving another 600,000
room nights for contracts and proposals in negotiation.
�We are booking meetings and conventions at an exciting and very encouraging pace. We booked more than 175,000 room nights in the first quarter of this year alone,� said David Jones, president and chief executive officer of the Opryland Hospitality Group. The Opryland Hospitality Group is part of Nashville-headquartered Gaylord Entertainment Company. �More than 50 percent of the completed contracts for 2002 are for major
corporate groups from across the nation, and several of the contracts are
multi-year, multi-property arrangements for more than 30,000 room nights
each,� Jones said, citing the collective appeal of the Opryland Hotel Florida,
the 2,884-room Opryland Hotel Nashville and the 1,500-room Opryland Hotel
Texas, which will open in 2003.
�It was only in February 1999 that we hired the first sales executive
devoted to the Opryland Hotel Florida. We now have six people in that role,
and their efforts are supplemented by those of our national sales office.
For that small group to have accumulated more than 1 million contracted
and tentative room nights in only 15 months is a tribute to their efforts
and to the inherent appeal of the Opryland Hotel brand,� Jones said.
The Opryland Hotel Florida is the first project for the Opryland Hospitality Group outside of Nashville, home of its original property. Construction began on the Opryland Hotel Florida in June 1999. Groundbreaking for the company�s third hotel, the Opryland Hotel Texas in Grapevine next to the Dallas-Fort Worth International Airport, was June 7. This press release contains certain forward-looking statements regarding, among other things, the anticipated opening dates of the new hotels and bookings for rooms at those hotels. Gaylord Entertainment is a diversified entertainment company operating in three business groups: hospitality and attractions, creative content and interactive media. |
Gaylord Entertainment Nashville Tom Adkinson 615/316-6302 [email protected] http://www.oprylandhotels.com/ |