and Stephen T. Parker Appointed SVP of Marketing
|DALLAS - June 20, 2000--La Quinta® Inns,
Inc. announced today that David L. Rea, newly appointed chief financial
officer of The Meditrust Companies, will also assume the role of chief
financial officer of La Quinta Inns, Inc. and that Stephen T. Parker has
been appointed senior vice president of marketing.
These additions solidify the management team, providing the company additional depth and strategic vision as La Quinta continues to leverage the power of its brand to reinvigorate market share.
Mr. Rea will use his finance and accounting expertise earned at publicly traded hotel and real estate companies to coordinate the financial operations of La Quinta Inns with that of parent company Meditrust. Mr. Rea replaces Bill McCalmont who is leaving the organization to pursue other professional opportunities.
In his new position, Mr. Parker will work closely with Butch Cash, the company’s CEO, and the existing sales and marketing teams to expand La Quinta’s market reach, brand awareness and grow RevPAR. Mr. Parker will take responsibility for the company’s sales, marketing, advertising, and Returns Club, La Quinta’s loyalty program.
“Our strategy to gain market share and expand the reach of the La Quinta
brand requires a management team deep in strategy and experience,” said
Butch Cash, president and CEO for La Quinta Inns, Inc. “We are fortunate
to be able to recruit two seasoned
David L. Rea brings to La Quinta more than 14 years of accounting and financial experience. His most recent position was chief financial officer for SingleSourceIT.com and immediately prior to that position he acted as executive vice president, chief financial officer and treasurer for Red Roof Inns, Inc. Mr. Rea was also vice president of finance for DeBartolo Realty Corporation, a publicly traded REIT.
Stephen T. Parker has over 30 years of marketing experience in the hospitality and leisure industries. Most recently, Mr. Parker acted as senior vice president of marketing at Red Roof Inns, Inc. of Hilliard, Ohio where he directed the company’s sales, marketing and communications operations. Prior to his position at Red Roof Inns, Mr. Parker was vice president of marketing for Choice Hotels International and chief operating officer of Clarion Hotel Corporation.
Dallas-based La Quinta Inns, Inc. owns and operates 231 Inns and 70 Inn & Suites in 28 states. La Quinta is the lodging division of The Meditrust Companies (NYSE:MT - news), a real estate investment trust.
Edelman Public Relations
Kelly Schulz/Glen Orr,
|Also See||Texas Hotel & Motel Association and La Quinta Inns Team up to Save Energy / March 1999|
|Meditrust and La Quinta Inns Complete Merger / July 1998|