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  Zoho Hospitality Marketplace Designed 
to Eliminate Inefficiency and Reduce Costs 
Across Entire Supply Chain
FORT LAUDERDALE, Fla., Cornell University Hospitality Conference, March 20, 2000 - Zoho(SM) Corporation announced today the availability of the Zoho Hospitality Marketplace (www.zoho.com), the first in a new generation of Business-to-Business Internet marketplaces. Zoho transforms the economics of hospitality procurement by streamlining the complete supply chain, bringing together a complete marketplace buyers, suppliers, as well as transportation and finance companies. Additionally, Zoho is the first hospitality e-procurement solution to address the entire purchasing lifecycle�from planning and design, to buying operating supplies and services, and finally liquidating goods. 

�The hospitality industry, one of the world�s largest revenue industries and largest employers, is now awakening to the tremendous cost savings possible for automating back-of-house activities,� said Bill Fraine, President and CEO of Zoho Corporation. �While �yellow pages� style sites are available, only Zoho is 100 percent hospitality focused, and will enable buyers to see and control the �real cost� of goods. This is key, as supply chain costs can tie up nearly one-third of procurement expenditures. Buyers and suppliers involved with the Zoho service agree that this will significantly contribute to increased profitability.�

The Zoho Hospitality Marketplace was developed with recognized experts in hospitality, supply chain, and the Internet.  Zoho President and CEO Bill Fraine joins from Federal Express, where he was instrumental in developing the company�s supply chain strategy. Additionally, Zoho�s board members and industry advisors come from Cornell University�s School of Hotel Administration, Harrah�s Entertainment Inc., and Stanford University�s Supply Chain Counsel.  Several leading hospitality organizations and their supply partners are already part of the Zoho online marketplace, many of whom have been involved in early release versions of the Zoho service over the last six months. This includes properties such as Silverado Resorts, San Jose Hilton, as well as national and local suppliers such as Maintenance Wharehouse and Blue Ribbon Supply.

�We were impressed with Zoho�s commitment to and focus on the hospitality market,� says General Manager of the San Jose Hilton, John Southwell. �There is no doubt that when it comes to the bottom line, improving how goods are purchased by using Zoho will have a positive impact, including getting a better price for a better-quality good, as well as reducing the labor costs associated with procurement, approvals, and payment.�

�Zoho has been working with us to develop an order system that is appropriate for the way our business runs, and how our customers need to place orders. The Zoho Marketplace will allow our customers to place orders and check on order status, in addition to seeing product information and updated pricing�all in one place,� said John Dilena, General Manager of Blue Ribbon Supply. �Zoho�s complete supply chain management should benefit everyone involved. We can now connect with our hotel customers to ultimately service lodging guests better.�

The One Stop for Simplified Purchasing Processes

The Zoho Marketplace is the easiest-to-use, most complete hospitality procurement solution, offering access to the full range of products and services used by hospitality organizations, coupled with ready access Supply Chain Services that streamline the movement of goods and funds through shipping and banking services.  The first marketplace elements are Zoho Shop, Zoho Support Services and Zoho Information Services, with Zoho Auction, Plan and Zoho Supply Chain Services available later this year.
 

Zoho Shop Streamlines Procurement Processes

Zoho reduces the time, cost, and opportunity for error in procurement activities � automating the entire purchasing cycle.

Sourcing: Zoho presents a broad range of supplier and product information online, searchable by product, supplier, or manufacturer. All information is presented in a consistent format, letting buyers make side-by-side product comparisons to insure best quality and price.

Create Order: With a few mouse clicks, buyers can access their supplier and contract pricing information to create an online purchase order. Zoho also automates recurring orders. Zoho Marketplace can be fully integrated with inventory management, general ledger, and other back-of-house systems to avoid duplicate data entry and facilitate budget tracking.

Approve and Submit Order: Zoho offers electronic workflow capabilities customized to each hospitality organization�s procurement and approval processes. Approved orders are automatically sent to the supplier. For many properties, controlling spot � buying can significantly improve the bottom line.

Track and Receive Order: Suppliers use the Zoho site to keep buyers up-to-date on order status, including when the order is shipped and expected to arrive. Buyers can also tap onto the online tracking system of the major transportation providers for real-time delivery status.

Zoho Support Services Support Buyer and Supplier e-Commerce

Zoho Professional Services enable buyers and suppliers to quickly get the most out of this online marketplace.  Buyer Services help hospitality properties quickly begin using the Zoho Marketplace. Member set-up services include analyzing internal procurement processes and creating a unique user account specific to each organization�s approval processes, supplier base, and recurring orders. Member services also include on-site user training, as well as systems integration services to link Zoho with back-end financial, ERP, and inventory management systems. In addition the Zoho Customer Service Center provides assistance 24 hours a day, 7 days a week, through a first point of contact for any needs or questions.

Supplier Services simplify entry into the Zoho Marketplace by providing electronic catalog content creation and management.  Member set-up services include analyzing the order fulfillment process, tailoring the service to the way each organization works, setting up user accounts, and conducting on-site user training. In addition, Zoho�s Professional Services team can help develop direct marketing programs to improve marketing reach. Zoho also can provide full integration to business systems, and offers the same Zoho 24x7 Customer Service Center for all inquiries.

Zoho Information Services Provide Business Intelligence

Zoho�s Information Services give hotels, casinos, and their suppliers a wide range of standard and custom reports, allowing buyers to capture key information such as spending levels by product, supplier, or general ledger code.  This gives industry executives for the first time, accurate insight into real-time buying patterns and all costs associated with procurement.


 
Zoho Hospitality Marketplace: What the Industry is saying
Buyers:

�Zoho is more than a Web site for purchasing.  For us, it represents a better way of doing business.  Moreover, since we joined the pilot program the team has listened carefully to our requirements and bent over backwards to meet them�even calling to remind us to approve standing orders.��Dan Tierney, Controller, Silverado Resorts

Suppliers:

�For suppliers, Zoho is almost like an agency that hits a whole different layer in the market that our sales reps can�t get to easily today.  I also like the way Zoho works with individual properties to sell multiple brands at all levels.  This is really cutting-edge marketing and operational technology.��Steve Ladd, Shaw Industries Vice President Hospitality Sales and Marketing

Industry Luminaries:

�The values that Zoho can create for the hospitality industry are enormous.  I have seen how initiatives to integrate manufacturers, distributors, and operators can save costs and improve operational efficiencies in the foodservice, grocery, computer, and pharmaceutical industries.  The architecture that Zoho put in place would enable total supply chain integration, making use of information and the power of the Internet to replace expensive logistics flows and physical assets.  The hospitality industry will never be the same, benefiting everyone, from suppliers, hotel operators, to eventually the consumers.  I am very excited about this ground- breaking opportunity.��Dr. Hau Lee, Director of the Stanford University Global Supply Chain Management Forum
 

�Shifting economics�such as room supply outstripping demand, and an increasingly shrinking pool of the most talented labor -- are forcing the industry to take a hard look at basic business drivers. The Zoho team has a unique, complete vision and an exceptional depth of operational knowledge. This will serve the industry well, and enable it to leverage back-of-the-house operations as a strategic business tool.��David A. Dittman, Dean of Cornell University School of Hotel Administration

###
Contact:
Zoho world headquarters:
(408) 469-4200
Greg Morse of Zoho, 
650-963-3153 
Jill Hara of Kickstart, 
310-231-7099 for Zoho
http://www.zoho.com
Also See: System Integration - Making Technology Work in the Multi-Property Environment / Arthur Andersen / Spring, 1999
Paperless Purchasing - Increasing use of the internet / Mike Malley / March 1998 

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