In six short months, the company has signed on several major clients including an international mega resort, a convention bureau and convention center. 

“E-site Marketing specializes in creating Internet marketing solutions for the hospitality industry by ensuring that a company has the most effective website possible,” said Laboy.  “Our unique approach combines solid hospitality and marketing experience with successful on-line marketing techniques that emphasize customer satisfaction and return on investment,” he continued.
Those that will benefit from E-site Marketing include hospitality companies that may not have the human or financial resources to staff a department dedicated to Internet marketing.  E-site Marketing also works directly with a company’s existing marketing department to assist in integrating an on-line marketing program with a “traditional” one.  “Any company that is eager to position themselves for the twenty-first century by taking advantage of the potential revenues that the Internet provides will benefit from the services of E-site Marketing,” said Laboy.

E-site Marketing has the tools to address the specific marketing needs of each company, whether it is a convention bureau with hundreds of members or a small luxury inn.  The company offers a wide range of on-line marketing and consulting tools and services to assist clients in achieving their on-line objectives.  This comprehensive list includes solutions that address the key elements required to establish an effective on-line presence such as: comprehensive search engine optimization and registration services; database management; competitive web research analysis; website design analysis and website traffic reporting.  With these tools, E-site Marketing offers companies a means to maximize their Internet presence.

Consulting services include the application of the company’s Web Development Model (Web Track), a trademarked program designed by Dawson that maximizes a company’s web development while ensuring a positive return on investment.  Other services include a customized web marketing plan; website analysis; banner ad placement and web advertising management; strategic E-mail marketing programs and Internet training and educational workshops.

Currently, E-site Marketing is working with a luxury resort company in Mexico, El Cid Mega Resort, to expand their presence on the web and to ensure their on-line marketing is effective.  In less than four months, E-site Marketing’s changes to the El Cid website resulted in a 400% increase in traffic, as well an increase in search engine traffic of nearly 450%. 

E-site Marketing’s principals assist the Puerto Rico Convention Bureau to create a revenue generating website, including database management with an emphasis on client and member satisfaction.  As a result, the Convention Bureau’s website was recently selected “overall winner” in the Travel category for the 1999 NewMedia INVISION awards, a prestigious industry honor. 
Additionally, after signing on E-site Marketing, traffic to the Bureau’s website has increased 300%.  E-site Marketing is also responsible for putting the Bureau’s website in the “top ten” of all major search engines, for creating an on-line marketing program with a “call to action” postcard campaign, and consulting services that include detailed monthly reporting. 

E-site Marketing, L.L.C., founded in 1999, was created with the intent to become the premier Internet marketing company for the hospitality industry.  Based in Washington D.C., E-site Marketing is one of the first to target the specific Internet needs of the hospitality industry by offering a wide range of on-line marketing solutions and consulting services to hotels, resorts, inns, convention bureaus and restaurants.  The company donates a portion of all profits to a Washington D.C.-based residential drug and alcohol treatment and rehabilitation program, Clean & Sober Streets.