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Use E-site Marketing to Improve On-line Marketing |
WASHINGTON D.C. (March 13, 2000) � The recently
launched E-site Marketing, L.L.C. offers a wide range of Internet marketing
and consulting services specifically targeted to the hospitality industry.
President and co-founder, Felix B. Laboy, bringing over a decade of hospitality
and marketing experience, has filled a void in the marketplace by creating
the first company to exclusively specialize in the Internet marketing needs
of hotels, resorts, convention bureaus and restaurants. The vice
president and co-founder, Robert Dawson complements Laboy�s hospitality
experience with his software design and computer expertise. Mr. Dawson
heads up the company�s technical development and web analysis as well as
customer relationship management.
In six short months, the company has signed on several major clients including an international mega resort, a convention bureau and convention center. �E-site Marketing specializes in creating Internet marketing solutions
for the hospitality industry by ensuring that a company has the most effective
website possible,� said Laboy. �Our unique approach combines solid
hospitality and marketing experience with successful on-line marketing
techniques that emphasize customer satisfaction and return on investment,�
he continued.
E-site Marketing has the tools to address the specific marketing needs of each company, whether it is a convention bureau with hundreds of members or a small luxury inn. The company offers a wide range of on-line marketing and consulting tools and services to assist clients in achieving their on-line objectives. This comprehensive list includes solutions that address the key elements required to establish an effective on-line presence such as: comprehensive search engine optimization and registration services; database management; competitive web research analysis; website design analysis and website traffic reporting. With these tools, E-site Marketing offers companies a means to maximize their Internet presence. Consulting services include the application of the company�s Web Development Model (Web Track), a trademarked program designed by Dawson that maximizes a company�s web development while ensuring a positive return on investment. Other services include a customized web marketing plan; website analysis; banner ad placement and web advertising management; strategic E-mail marketing programs and Internet training and educational workshops. Currently, E-site Marketing is working with a luxury resort company in Mexico, El Cid Mega Resort, to expand their presence on the web and to ensure their on-line marketing is effective. In less than four months, E-site Marketing�s changes to the El Cid website resulted in a 400% increase in traffic, as well an increase in search engine traffic of nearly 450%. E-site Marketing�s principals assist the Puerto
Rico Convention Bureau to create a revenue generating website, including
database management with an emphasis on client and member satisfaction.
As a result, the Convention Bureau�s website was recently selected �overall
winner� in the Travel category for the 1999 NewMedia INVISION awards, a
prestigious industry honor.
E-site Marketing, L.L.C., founded in 1999, was created with the intent to become the premier Internet marketing company for the hospitality industry. Based in Washington D.C., E-site Marketing is one of the first to target the specific Internet needs of the hospitality industry by offering a wide range of on-line marketing solutions and consulting services to hotels, resorts, inns, convention bureaus and restaurants. The company donates a portion of all profits to a Washington D.C.-based residential drug and alcohol treatment and rehabilitation program, Clean & Sober Streets. |
Nancy Sharpe 757-496-8124 [email protected] www.esitemarketing.com |
Also See: | HotelView - Marketing your Hotel on the Web / Main Index Page |
Cendant Offering Netopia to Franchisees for Development of Interactive Web Sites / Oct 1999 |