Today company officials unveiled the new look of Radisson: a contemporary, stylized signature of the Radisson name, reflective of an artist�s script and underlined with a bold, distinctive green brushstroke. Effective today, the company also announced a name change from Radisson Hotels Worldwide to Radisson Hotels Resorts Worldwide, indicating a new emphasis on growth in the world�s burgeoning leisure travel industry.

�The new look of Radisson is a symbol of a major transformation which has been underway for several years throughout the Radisson organization,� said Jay Witzel, president and COO, Radisson Hotels Worldwide.

�Today, as we celebrate the opening of our 400th hotel, operations in 53 countries and a record year of global growth in which we added 55 new locations, we are �signing� this creation as the new symbol of Radisson �Genuine Hospitality� around the world,� Witzel said.

The new Radisson logo will soon begin appearing on signs on the exterior of Radisson hotels and resorts this week. In addition to building signage, the new Radisson name will appear in all hotel marketing, stationery, supplies and operational materials. The new look will also be supported with an ambitious broadcast and print advertising campaign.

Witzel explained Radisson�s strategic transformation to the organization�s bold new look is based upon record breaking growth, including the opening today of its 400th Radisson hotel; a global presence; a new focus on the growing leisure travel industry; its Genuine Hospitality, 100 percent Guest Satisfaction programs and Radisson
Gold Rewards guest loyalty programs; and the company�s leadership in technology and e-commerce.