The new logo is part of a worldwide re-branding campaign being rolled out today by Insignia/ESG�s parent company, Insignia Financial Group, Inc. (IFS:NYSE) and its major subsidiary companies.

�This change in branding is an important initiative for our company,� said Stephen B. Siegel, chairman and chief executive officer of Insignia/ESG. �Our new logo will be easily recognizable no matter where it�s seen in the world, and will reinforce our ability to consistently provide top-notch, cutting-edge real estate services from market to market.�

In the hotel and leisure segment, the new identity assures clients that they are being served by a world-class organization that is on the leading edge of the future of commercial real estate services � one in which technology will play an increasing role, according to Lewis Miller.

�Our new logo is closely associated with the Internet and high technology,� he said.  �That�s a positive association for us because we want Insignia/ESG Hotel Partners to be known as the high-tech real estate service provider to the hotel industry.  We also believe that the new logo underscores our position as a reliable information resource not only in the US hotel market but in global markets as well.�

Internationally, the new branding establishes a single platform that will assist Insignia/ESG Hotel Partners in delivering more services on a trans-Atlantic basis with its U.K. counterpart,  Insignia Hotel Partners, and Insignia�s U.K. subsidiary Insignia Richard Ellis, which also are adopting the new logo.  

�Consistent branding across geographic borders is vitally important because we are working closely with our colleagues in London and Frankfurt increasingly to develop and execute business in the United Kingdom and continental Europe,� said Jim Burba, senior managing director of business development at Insignia/ESG Hotel Partners.

Jim Burba commented also that the new logo underscores the synergy between the hotel real estate group and its office, retail and industrial counterparts at Insignia/ESG, and the myriad client benefits that result from the firm�s seamless cross-segment capabilities.

The new branding also strongly reflects the proprietary e-commerce strategies and Internet initiatives being developed by Insignia Financial Group�s chairman and chief executive officer, Andrew L. Farkas. 

In addition to Insignia Financial Group, Insignia/ESG and Insignia Richard Ellis, the new branding is being adopted today by Insignia�s commercial real estate operations in Germany, Italy and Belgium as well as by Insignia Residential Group, which manages cooperative and condominium housing in the New York metropolitan area.

The company is launching the new branding with a series of ads in the Wall Street Journal, The New York Times, the Financial Times and various regional business publications and real estate trade magazines in both the United States and Europe, as well as other promotional activities.

Insignia/ESG Hotel Partners is a leading full service real estate group for the hospitality industry, with brokerage, financing and advisory operations worldwide.  In 1999, the firm sold 103 hotels transacting for a total of approximately $900,000,000.  

Insignia/ESG Hotel Partners operates out of 12 offices in Atlanta, Boston, Chicago, Dallas, Frankfurt, Honolulu, London, Los Angeles, Miami, New York, San Francisco and Washington, DC.  Insignia/ESG Hotel Partners is part of Insignia/ESG Capital Advisors Group, which focuses on investment sales and debt financing for major properties of all types.  Insignia/ESG is a subsidiary of Insignia Financial Group, Inc., a publicly traded real estate company listed on the New York Stock Exchange under the symbol, IFS.