Hotel Online Special Report

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Hotel Reservations Network (HRN) Booking 1.2 Million Room Nights per Year via the Internet
 
DALLAS - Oct. 6, 1999 -
  • HRN Accounts for Over 20 Percent of all Internet Bookings Worldwide;
  • Projected Internet Revenues to Reach More than $135,000,000 in 1999
Hotel Reservations Network (HRN) a USA Company (Nasdaq:USAI), and the Internet�s primary source of discount accommodations and the world�s leading hotel consolidator, is continuing its explosive growth on the Internet (www.hoteldiscount.com).

According to Jupiter Communications, total on-line dollar expenditures for hotel bookings for 1999 is expected to be $633.7 million. With 1999 Internet revenues expected to reach more than
$135,000,000, HRN has captured more than twenty percent of the market.

HRN has successfully positioned itself to provide travelers with the best hotel deals, in the most popular travel destinations the company services 38 cities worldwide. By committing itself to being the Internet�s premier source of hotel discounts, as well as the provider of accommodations during peak travel periods, HRN has become one of the few companies on the web making a profit. According to company president Bob Diener, being a �niche player� has been advantageous to both the consumer and HRN. HRN has its �pulse on the hotel industry helping ensure we have the best hotel products to offer travelers.�

According to Diener, travelers realize savings on hotel accommodations can often mean more to their pocketbook than the average savings travelers may receive on airfares. Most travelers
average a three night hotel stay making the discounts provided by HRN, of up to $100 per night and more, a more substantial savings overall. Additionally, most travelers drive to their destination rather than fly.

HRN�s Internet success can also be linked to its unique approach to its affiliate program. The Company has over 3,000 Internet partners, including most travel-related web sites, offering discount hotel rooms through HRN�s booking engine. Over the past few months it has seen its affiliate program grow by more than 100% percent as more companies are looking for ways to attract visitors to their sites and enhance their sites� features. HRN�s affiliate program is also a great source of additional revenue�HRN affiliates are earning as much as $75,000 a month in additional income�and HRN builds the co-branded site at no cost to the affiliate.

�We have seen phenomenal growth as an e-commerce business. We�re growing at an even faster rate than the Internet,� stated Diener. �The company has become the dominant Web-based reservation service for hotels with more than 85 percent of our revenues being derived from the web,� explained Diener. Diener attributes the success of HRN to
the continued growth of the number of consumers using the Internet to book travel arrangements and HRN�s state of the art technology enabling travelers to easily and quickly check rates, availability, comparison shop, book and find values even during the busiest periods of the year.

HRN currently books approximately 1.2 million room nights per year via the Internet. �HRN has become a true Internet powerhouse and it is now the main source of our business,� stated Diener. � Our sales are up approximately 150 percent over last year and it�s accelerating at an incredible speed,� he continued.

HRN provides travelers with a unique, one-stop-shopping source for hotel pricing, amenities and availability. In addition to its Internet-based business, which accounts for approximately 85 percent of the Company�s revenue, HRN also runs a call center operating 7 days a week, 24 hours a day. For more information call 1-800-96-HOTEL.

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Contact:
Fuhr  Associates
Lois Fuhr, 425/788-7878
[email protected]
 
Also See: HRN Takes the Consumer Guess Work Out of Booking Hotel Rooms on the Internet / Dec 1998 
Online Travel Bookings Growth Continues, Infringing Upon the Role of Traditional Travel Agents / July 1999 

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