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November, 1999: Indonesia's largest international hotel operator, Accor,
has indicated its positive forecast for Indonesian tourism by opening a
new hotel in Jakarta and announcing a second on the island of Sumatra.
Marc Steinmeyer, Accor's Regional Vice President for Operations - Asia,
said that both projects had been originally planned prior to the economic
crisis and initial planning and preparation had already taken place. It
was the improved conditions during 1999, and the prospects for the future,
that had persuaded the developers to resume construction.
Scheduled to open at the end of 2000 is the 136 room Hotel Ibis Pekan Bahru in East Sumatra. The hotel will service the growing demand for accommodation for companies operating in the region's rich mining, oil and gas sectors. The hotel will be the first Ibis in Sumatra and the 9th in Indonesia. Mr Steinmeyer said that Accor's hotel results during 1999 had fluctuated, but in general were performing well ahead of occupancies recorded in 1998, both in the resort areas and in business destinations such as Jakarta and Surabaya. �Bali and Lombok were outstanding performers in 1999, with the major markets being the UK, continental Europe and Australia,� said Steinmeyer. "Our hotels have been very active in the international leisure market, with new brochures and product packaging the Coralia Archipelago, encouraging inbound travellers to go beyond Bali and experience other resort destinations such as Lombok, Toraja in Sulawesi, Yogyakarta and Solo in Java and Bukittinggi in Sumatra �These areas offer remarkable potential. For instance, the diving off Manado is world class, Toraja in Sulawesi offers spectacular scenery, Lombok is seen by many as the �emerging Bali�, and tourists who want to discover something new will find the regions around Medan and Bukittinggi very stimulating. �Accor has been a pioneer in all these areas and with international standard accommodation now available, the infrastructure is there to cater for far greater numbers of visitors. "Accor is very confident in the future of Indonesian tourism, and the
situation has been made even more favourable by the appointment of President
Wahid and Vice President Megawati Sukarno Putri. They are strong leaders
with great vision for the future of Indonesia, and with Indonesia�s natural
attractions and economic potential, we can see the country enjoying a long
period of improving economic and political certainty, and a consequential
increase in visitor numbers.�
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Also See | Accor Boosts International Sales & Marketing Team in Asia / Feb 1999 |
Asian Hotel Development - a boom beginning to wane? / Arthur Andersen / Winter 1998 |