| TORONTO - Aug. 19, 1999--AFM Hospitality Corporation
(TSE:AFM) Inc. today announced the signing of an international master franchise
agreement for the development of ASTON Hotels and Resorts® in Canada.
The agreement, which is effective immediately, was signed with Seattle-based
AST Brands, LLC, which holds the rights to the ASTON brand. The deal will
see AFM bring more than 20 properties to Canada over the next five years.
Prime location targets for ASTON® are Vancouver, Calgary, Toronto,
Montreal, Halifax and the major resort areas in Western Canada, The Laurentians
and Atlantic Canada.
�We have been looking to add to our portfolio a deluxe, full-service
conference resort brand with a market mix that is strong in business and
leisure,� said Stephen Phillips, president and CEO of AFM Hospitality.
�We have found it in ASTON Hotels and Resorts, which provides us with a
brand that is looking to significantly accelerate its growth,� added Phillips.
�This agreement marks a new strategy and direction for AST Brands in
North America,� said Lawrence P. Horwitz, President and CEO of AST Brands.
�ASTON Hotels and Resorts is a long-established brand, well known for its
32 hotels and resorts in Hawaii and six located throughout Asia. We have
been extremely careful in licensing the brand only twice before, but AFM
Hospitality has demonstrated its ability to grow brands in Canada. We are
pleased that the first agreement to license the Aston brand in North America
is with AFM,� he stated.
ASTON and ASTON Hotels and Resorts are registered trade names and trademarks
of AST Brands, LLC.
Through its subsidiaries, AFM Hospitality Corporation is the exclusive
Canadian master franchiser for Ramada®, Howard Johnson®, Knights
Inn® and Villager Lodge® and also owns HFS Purchasing Services
and AFM Asset Management Services Inc. With over 100 locations committed
nationally, AFM Hospitality represents an inventory of more than 10,000
hotel rooms. The company�s primary focus is to increase the number of hotels
franchised by the respective brands, franchise new brands and acquire other
franchise businesses related to the hospitality industry, while making
available property management services. AFM Hospitality Corporation is
a publicly traded company. |
