|WASHINGTON, D.C., May 18, 1999 -- Thierry Roch has been
named executive director of National Trust Historic Hotels of America.
He will assume this position effective June 30, 1999. Roch will be
responsible for overseeing all aspects of the 130-member hotel marketing
"Emerging as the top candidate, Thierry has a background that will
enhance our efforts and add new value to Historic Hotels of America in
an increasingly competitive marketplace," said Nina Smiley, chairperson
of National Trust Historic Hotels of America and director of marketing
for Mohonk Mountain House in New Paltz, N.Y.
am especially excited about this new challenge because of Historic
Hotels' talented and visionary management team, its first-class reputation
and the variety of marketing opportunities that can showcase the benefits
of membership in Historic Hotels of America," said Roch.
Since 1992, Roch has been with the American Hotel & Motel Association
in Washington, D.C. Most recently he served as vice president of
corporate and industry affairs. From 1992 until 1996, he was the
director of member relations where he administered member service initiatives
for AH&MA's network of member state associations.
Prior to his work with AH&MA, Roch worked with the Berens Company,
a Washington, D.C. based commercial real estate brokerage firm specializing
in the sales and leasing of retail and food service establishments.
Roch is a graduate of the University of Virginia. He participated
in the United States Chamber of Commerce Institutes for Organizational
Management, as association management professionalization program.
Celebrating its tenth anniversary, National Trust Historic Hotels of
America is a program of the National Trust for Historic Preservation. It
has identified 130 hotels that have faithfully maintained their historic
integrity, architecture and ambience. To be selected for this program,
a hotel must be at least 50 years old, listed or eligible for the National
Register of Historic Places or recognized locally as having historic