Hotel Online Special Report

California Lodging Industry Association Appoints 
Rick Lawrance as EVP / CEO
Sacramento, CA - May 3, 1999 - California Lodging Industry Association President Robert Griffin recently announced the appointment of California travel industry veteran Rick Lawrance to serve as CLIA Executive Vice President/Chief Executive Officer. Lawrance joined the Sacramento-based hotelier and innkeeper association on May 1.

Lawrance began his career in tourism in 1972, as Director of Tour Development for the San Francisco Convention and Visitors Bureau. In 1975, he accepted the position of Executive Director for the Buena Park, Calif. Visitor and Convention Bureau, and in 1978 was appointed by California Governor Edmund G. Brown, Jr. to re-establish the previously defunct State Tourism Office, and he served as director until 1981. He also headed a marketing representation and consulting company. From 1988 to 1995, Lawrance held the position of Executive Vice President/CEO of the Monterey Peninsula Chamber of Commerce and Visitors & Convention Bureau. Lawrance also served as Vice President of Sales and Marketing for the Greater Fort Lauderdale Convention & Visitors Bureau.

Lawrance holds a Bachelor of Science in Marketing from Rider University in
Lawrenceville, New Jersey, and has pursued graduate studies at the University of Maryland in Public Administration and at the University of California, Los Angeles in Finance.

His professional memberships include the American Society of Association Executives, International Association of Convention and Visitors Bureaus, and Rotary International. He is a past president of the California Travel Industry Association.

CLIA, since its inception in 1946, has served as a major voice for the independent lodging industry when group action has been needed, especially important when lobbying industry views before government agencies. In addition, the Association is continually aware of the need to provide programs and services required by members to more effectively and profitably operate their businesses. 

In order to accomplish these goals, a small group of motel owners first formed the Motor Hotel Association of California, later to become known as the California Motel Association, as a non-profit trade organization. First based in Los Angeles, the Association began as individual chapters throughout the state under the "parent" association. According to past records, the chapters grew in numbers and activities. At the October 1983 Annual Convention, the membership approved a change of name to the "California Lodging Industry Association" in order to more properly reflect current industry trends and image. 

Some years ago, realizing the need to be "closer to the action," CLIA moved to Sacramento. Now the Association could become more actively involved in representing its members to the State Legislature. Over the years CLIA legislative advocates have worked diligently to enact laws that protect the industry from unscrupulous operators and those who would knowingly defraud innkeepers. Sections 537 & 602(r) of the penal codes, CLIA-supported statutes, deal with this subject. 

CLIA has become increasingly active in seeking more effective ways to promote travel and tourism to and within the state utilizing the legislative process. Most notable was the passage of SB1061, the Tourism Policy Act, which included a $5 million appropriation for generic tourism promotion. CLIA was a lead organization in securing the 1984 legislation and the attendant funding. 

Rick Lawrance 
(916) 925-2915
Also See: S. Lee Bowden Named 1998 Innkeeper of the Year by Vermont Lodging and Restaurant Association / Jan 1999 
Tom Chase, Marriott City Center, Minneapolis, Elected President Minnesota Hotel & Lodging Association / Dec 1998 

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