Hotel Online Special Report

 New Tools for Hotel Sales and Catering Automation - Daylight DataWarehouse™  and Daylight Dimensions™
DOVER, NH, May 24, 1999—Daylight Software, Inc., Dover, NH, introduced today Daylight DataWarehouse™ and Daylight Dimensions™, two new powerful analytical and data presentation tools for the global hotel sales and catering automation market. 

The announcement follows Daylight Software's introduction earlier this month of Daylight enterprise™—the company's premier software system and the hotel industry's first Internet-based, sales and catering automation system.  Daylight enterprise allows sales managers in hotel properties, regional offices, and corporate headquarters to view their business more strategically, make smarter decisions based on real-time information, and provide better customer service.
"With the introduction of Daylight DataWarehouse™, Daylight Dimensions™ and Daylight enterprise™, Daylight Software now provides the hotel industry with a suite of high performance sales and marketing productivity tools dedicated to meet the global needs of the hotel sales and catering automation market," said Bill Duncan, Daylight Software, Inc., president and chief executive officer. "These three systems—either standalone or linked together—provide hotels with the most advanced analytical business tools to better leverage their sales and marketing resources, thus empowering people to drive more business, build stronger relationships, and better serve customer needs."

Daylight DataWarehouse and Daylight Dimensions are stand alone, companion products and feature  OLAP (On Line Analytical Processing) capability—developed with Microsoft Office 2000 Web components—that allows users to query multiple data sources, and view data dynamically in Pivot Tables, charts, and spreadsheets.

“Microsoft has been focused on delivering advanced technologies that provide exceptional data analysis and reporting tools,” stated Gary Cooke, hospitality marketing manager for Microsoft Corp.  “It’s great to see companies like Daylight Software deploy solutions that take advantage of these capabilities to bring enhanced productivity to hotels and catering companies.”
Centralized on the Internet and accessed via a Web-browser, the reporting can be based on any criteria at any time, sorted, filtered and edited on needs specific to the user from global sales performance, to a benefit analysis of marketing initiatives, to yesterday's catering revenue.  At the enterprise level, Daylight DataWarehouse and Daylight Dimensions provide hotel managers with up-to-the minute property availability, account and salesperson performance information from multiple sources—all in real time.  And because it easily collects data from either Daylight enterprise or any other source of hotel information, Daylight DataWarehouse is a natural add-on for other sales, catering and front office systems.
Dave Thurman, Daylight Software, Inc., vice president of sales and marketing said,  “Daylight Dimensions, with its powerful OLAP reporting feature, makes it possible to view—instantly—data about a single hotel or a multi-property global hotel chain.  Reports do not need to be "run" because they're available all the time—up-to-the-minute—on screen in grids and charts.  Minute-by-minute forecasting is always up-to-date; data can be viewed on a daily, weekly, monthly or annual basis; and users can compare data by year, or match it weekday by weekday.  Finally, business professionals can get exactly the information they seek, get it instantly, and do it without the help of a technical person."
Daylight Dimensions answers questions that hotel operators frequently ask themselves. 

  • What accounts are the bulk of our business? 
  • What portion of our business do our top accounts generate? 
  • How much business have we done with our top fifty accounts? 
  • How many groups did I book from Ohio last year? 
  • Are my Sunday arrivals more profitable than my Wednesday arrivals? 
  • How many room-nights did we sell last week; how many meals; who sold them; for what arrival dates; and at how much profit? 
  • Who are my top ten accounts in New York? 
With Daylight DataWarehouse and Daylight Dimensions the questions and answers are virtually limitless.
These tandem products allow users to see data in any form, based on any criteria, at any time, thus reducing the need for many standardized reports, or for writing endless custom reports with third party products. Multi-database compatibility and the exclusive OLAP feature make Daylight DataWarehouse and Daylight Dimensions ideal for use in one or multiple hotels, on computer laptops, in clusters, at regional offices or in corporate headquarters.
Founded in 1994 by Bill Duncan, Daylight Software, Inc. is a privately held, independent software developer and marketer of database management and communications applications software for the hotel and hospitality industry.  As a recipient of the Microsoft Retail Application Developer (RAD) Award, Daylight Software is a recognized leader in developing applications for Microsoft Windows that automate sales, catering, and marketing functions for the hospitality industry. 

Daylight Software and Daylight enterprise, Daylight DataWarehouse and Daylight Dimensions are trademarks of Daylight Software, Inc. 

Microsoft, Microsoft Windows NT, Microsoft Windows CE and SQL Server, ActiveX, Windows and Windows NT are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. 

Dave Thurman, 
Vice President of Sales and Marketing
Daylight Software, Inc., 
100 Main Street
Dover, NH 03820
Telephone: (603) 743-6677; 
Fax: (603) 743-5168; 
Also See: Opryland Hotel Confident that Delphi for Windows Provides Total Solution for Sales, Marketing,Catering, and Convention Services Automation / April 1999 
Hotel Industry's First Internet-Based Sales and Catering Automation System Introduced by Daylight Software / April 1999 

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