DOVER, NH, May 24, 1999�Daylight Software, Inc., Dover,
NH, introduced today Daylight DataWarehouse� and Daylight Dimensions�,
two new powerful analytical and data presentation tools for the global
hotel sales and catering automation market.
The announcement follows Daylight Software's introduction earlier this
month of Daylight enterprise��the company's premier software system and
the hotel industry's first Internet-based, sales and catering automation
system. Daylight enterprise allows sales managers in hotel properties,
regional offices, and corporate headquarters to view their business more
strategically, make smarter decisions based on real-time information, and
provide better customer service.
"With the introduction of Daylight DataWarehouse�, Daylight Dimensions�
and Daylight enterprise�, Daylight Software now provides the hotel industry
with a suite of high performance sales and marketing productivity tools
dedicated to meet the global needs of the hotel sales and catering automation
market," said Bill Duncan, Daylight Software, Inc., president and chief
executive officer. "These three systems�either standalone or linked together�provide
hotels with the most advanced analytical business tools to better leverage
their sales and marketing resources, thus empowering people to drive more
business, build stronger relationships, and better serve customer needs."
Daylight DataWarehouse and Daylight Dimensions are stand alone, companion
products and feature OLAP (On Line Analytical Processing) capability�developed
with Microsoft Office 2000 Web components�that allows users to query multiple
data sources, and view data dynamically in Pivot Tables, charts, and spreadsheets.
�Microsoft has been focused on delivering advanced technologies that
provide exceptional data analysis and reporting tools,� stated Gary Cooke,
hospitality marketing manager for Microsoft Corp. �It�s great to
see companies like Daylight Software deploy solutions that take advantage
of these capabilities to bring enhanced productivity to hotels and catering
companies.�
Centralized on the Internet and accessed via a Web-browser, the reporting
can be based on any criteria at any time, sorted, filtered and edited on
needs specific to the user from global sales performance, to a benefit
analysis of marketing initiatives, to yesterday's catering revenue.
At the enterprise level, Daylight DataWarehouse and Daylight Dimensions
provide hotel managers with up-to-the minute property availability, account
and salesperson performance information from multiple sources�all in real
time. And because it easily collects data from either Daylight enterprise
or any other source of hotel information, Daylight DataWarehouse is a natural
add-on for other sales, catering and front office systems.
Dave Thurman, Daylight Software, Inc., vice president of sales and
marketing said, �Daylight Dimensions, with its powerful OLAP reporting
feature, makes it possible to view�instantly�data about a single hotel
or a multi-property global hotel chain. Reports do not need to be
"run" because they're available all the time�up-to-the-minute�on screen
in grids and charts. Minute-by-minute forecasting is always up-to-date;
data can be viewed on a daily, weekly, monthly or annual basis; and users
can compare data by year, or match it weekday by weekday. Finally,
business professionals can get exactly the information they seek, get it
instantly, and do it without the help of a technical person."
Daylight Dimensions answers questions that hotel operators frequently
ask themselves.
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What accounts are the bulk of our business?
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What portion of our business do our top accounts generate?
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How much business have we done with our top fifty accounts?
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How many groups did I book from Ohio last year?
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Are my Sunday arrivals more profitable than my Wednesday arrivals?
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How many room-nights did we sell last week; how many meals; who sold them;
for what arrival dates; and at how much profit?
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Who are my top ten accounts in New York?
With Daylight DataWarehouse and Daylight Dimensions the questions and answers
are virtually limitless.
These tandem products allow users to see data in any form, based on
any criteria, at any time, thus reducing the need for many standardized
reports, or for writing endless custom reports with third party products.
Multi-database compatibility and the exclusive OLAP feature make Daylight
DataWarehouse and Daylight Dimensions ideal for use in one or multiple
hotels, on computer laptops, in clusters, at regional offices or in corporate
headquarters.
Founded in 1994 by Bill Duncan, Daylight Software, Inc. is a privately
held, independent software developer and marketer of database management
and communications applications software for the hotel and hospitality
industry. As a recipient of the Microsoft Retail Application Developer
(RAD) Award, Daylight Software is a recognized leader in developing applications
for Microsoft Windows that automate sales, catering, and marketing functions
for the hospitality industry.
Daylight Software and Daylight enterprise, Daylight DataWarehouse and
Daylight Dimensions are trademarks of Daylight Software, Inc.
Microsoft, Microsoft Windows NT, Microsoft Windows CE and SQL Server,
ActiveX, Windows and Windows NT are either registered trademarks or trademarks
of Microsoft Corp. in the United States and/or other countries. |