Hotel Online Special Report

 Sugarbush (VT) Chamber of Commerce Utilizes CenRes™ 
Management Software for  It's Web Site 
STOWE, Vt., June 22, 1999 - -, the real-time leisure lodging network, today announces it will release its CenRes™ management software free to central reservations agencies and call centers worldwide. Valued at more than $10,000, CenRes offers an easy-to-use, comprehensive solution for agencies and call centers to automate and streamline their operations, reach a broader audience of leisure travelers and generate additional revenue streams. has signed the Sugarbush Chamber of Commerce in Waitsfield, Vermont as the first user of CenRes. 

CenRes is the first free and complete software solution to provide a fully-synchronized link between the agency management system and the front desk of each member hotel, giving both the agency and the hotel access to real-time room inventory information. CenRes also integrates directly with an agency’s Web site, providing the agency with a real-time online booking engine that can process reservations 24 hours a day. 

“Because our chamber of commerce is located in a resort community, our financial and personnel resources are limited. CenRes allows our smaller reservation service to offer 24-hour booking capabilities for our members through our Web site,” says Susan Roy, executive director of the Sugarbush Chamber of Commerce. “We also find that Web traffic to our site has increased greatly through our affiliation with In fact, it has been the number one referral site to our Web site for the last several months.” 
CenRes connects the agency to’s global distribution network, comprised of the Web site, thousands of affiliate sites, as well as hundreds of destination-based and hotel Web sites. By linking to this worldwide network, central reservation agencies have the opportunity to gain ongoing residual income with little to no additional effort and give the hotels they represent greater exposure. 

By adding the real-time booking engine to their Web site, central reservation agencies and other destination-focused Web companies can earn 25 percent of the total commission on all rooms booked from their site. By enrolling hotels as members, destination Web sites can also earn an additional 25 percent of the total commission on online room reservations made for these members when booked through their Web site or any other affiliated Web site, in perpetuity. 

“CenRes is a serious software package for central reservation agencies,” says Karl Schroll, co-founder of “These agencies can run their entire business with this one free product. While the agency is closed or its call center is busy, it can still book hotel reservations through the Internet and make money in the process. These key features make CenRes an extremely powerful and novel solution.” 

About, the real-time leisure lodging network, provides central reservation agencies and independent hotels with a cost-effective, easy-to-use and comprehensive system for managing and selling hotel room reservations through the Internet.  The global room-reservation network creates an unmatched opportunity for hotels and inns to increase sales and sell excess inventory, while providing consumers with a real-time tool for finding and booking quality lodging at hotels, inns and bed and breakfasts around the world.

Marcy Nisenholtz 
of, 802-253-2905, 
or Joe Berwanger 
of Cone Communications, 
Also See: Sugarbush Resort, VT Receives Permits for Grand Summit Resort Hotel and Conference Center / Aug 1998 

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