Systech Systems, a system integration and Internet access firm in Raleigh, NC, developed the agency�s custom-designed web application to specifically handle its on-line focus groups.  The first customer to utilize Smith Advertising�s new service was Sarasota Area Convention & Visitor�s Bureau.

�The focus group included 12 very targeted people around the country who were asked specific questions about several creative ads that had been designed to attract visitors to Sarasota, Florida,� said Gary Smith, president of Smith Advertising & Associates.  �The results and benefits of the on-line focus group were phenomenal.  Not only did Sarasota save thousands of dollars in traditional focus group costs, but we were able to target specific demographics, reach much more qualified prospects, and obtain unbiased answers due to the fact the person was sitting behind a computer instead of face to face. The end result is that we were able to precisely determine which ads would achieve the greatest results.�

�Smith Advertising�s idea of conducting focus groups on-line is highly innovative,� said Jeff Snell, president of Systech Systems.  �Smith Advertising is always looking for new technologies and strategies to benefit their clients � this is definitely cutting edge.  I�m thrilled that Smith Advertising selected us to assist with their technology implementation.�

About Smith Advertising & Associates
Headquartered in Fayetteville, NC, since 1974, Smith Advertising & Associates is one of the top agencies in the Southeast. The full-service agency provides high-level strategic marketing counsel and comprehensive advertising programs to companies that market domestically and internationally. Smith Advertising�s cross-market expertise encompasses all sectors of Fortune 1000 businesses including hospitality and tourism, government, real estate, manufacturing, health care, financial services and information technology.