Hotel Online Special Report

 Choice Atlantica Hotels Breaks Ground 
for Fourth Sleep Inn in Brazil
FORT LAUDERDALE, June 1, 1999 – Choice Atlantica Hotels announced groundbreaking for a Sleep Inn property in Ribeirao Preto, a city located one hour northwest of Sao Paulo, Brazil. This is Choice Atlantica Hotels’ fourth Sleep Inn project under development. The property is a joint venture between Choice Atlantica Hotels and InterShopping Comercial e Servicos. 
The 116-room, four-story property will feature two meeting rooms and a pool. The hotel is scheduled for completion in January 2000. 

The Sleep Inn brand is an all-new construction limited-service chain offering state-of-the-art room features such as electronic door locks, oversized 73-inch desks, telephones with data ports, convenient desk-height electrical outlets, walk-in oversized shower and more. A complimentary breakfast is included in the price of the guest room. Sleep Inn has been rated as the top economy lodging brand by “Consumer Reports.” 

Other Sleep Inns in Brazil include the Sleep Inn Galleria in Campinas, scheduled for completion in June 1999; Sleep Inn Sorocaba, scheduled for completion in the first quarter of 2000; and the Sleep Inn Varginha, to open in the fourth quarter of 2000. The Choice Atlantica Hotels portfolio also includes the Comfort Hotel & Suites Trianon Park in Sao Paulo, Brazil; Quality Suites Garden Plaza in Bauru, Brazil. 

 “We believe the Sleep Inn concept is one of the strongest new limited-service brands to be introduced in many years,” said Paul J. Sistare, president and CEO of Choice Atlantica Hotels.  “The brand is particularly popular with business travelers who are serious about efficiency, effectiveness and ease in their travels.” 

Choice Atlantica is the fastest growing hotel management and franchise company in South America with 10 hotels open and 22 under development. The company has the master franchise agreement for Choice hotel products – Comfort Inns, Comfort Suites, Quality Inns, Quality Suites, Clarions and Sleep Inns – in Chile, Brazil, Argentina, Peru, Ecuador, Uruguay, Paraguay and Bolivia. The company is based in Sao Paulo and also has offices in Fort Lauderdale, Buenos Aires and Santiago.

Mona Mesereau
Choice Atlantica Hotels
(1) 303-841-1511
Also See: Choice Atlantica Hotels Commits to South America Hotel Development Despite Economic Uncertainty / Dec 1998 

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