Hotel Online Special Report

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 OCX™:  
In-Room Entertainment for the Business Traveler
 
June 22, 1999 - San Jose, CA - On Command Corporation (NASDAQ: ONCO) announced today that July 1, 1999 will mark the official commercial launch date of OCX™, the company’s new in-room, multimedia, interactive services platform for hotels. On Command has been conducting market trials of the breakthrough technology for the past year in a collection of Marriott, Hilton, and Starwood hotel properties.  On Command will be demonstrating OCX from June 22-24 at the Hospitality Industry Technology Exposition and Conference (HITEC) in Atlanta. 

OCX is a feature-rich platform designed with the needs of the business traveler in mind.  The OCX menu system offers intuitive navigation for hotel guests and provides a robust interactive experience.  The system is expected to increase hotel revenues and guest satisfaction through ease of use and enhanced promotional capabilities.

In addition, OCX facilitates the integration of new information services for the business traveler which will also be demonstrated at HITEC, including @Hotel(SM) TV (On Command’s high-speed, TV Internet service) and @Hotel PC (the company’s new, high-speed Internet access service for connecting personal computers in guestrooms and meeting rooms). 

“Today’s announcement of the official OCX commercial launch marks a significant milestone in the hospitality industry’s in-room entertainment and information services business and a proud achievement for the employees of On Command,” noted Brian Steel, On Command’s President and Chief Operating Officer.  “On Command’s hotel customers and business travelers worldwide will be the beneficiaries of the OCX technology as it is deployed across our customer base.”

Designed specifically for the lodging industry, the new platform is based upon the Microsoft Windows NT Server operating system and Microsoft SQL Server for its video on-demand delivery, and the Microsoft Windows 98 operating system for guest navigation, menu applications, and interactive services. 

Proprietary software developed by On Command Development Corporation fully integrates the functionality of OCX with the hotel property.  The system presents extensive multimedia capabilities in the platform’s menu navigation to provide hotel guests with a state-of-the art, interactive, HTML-based user interface with full-motion video and audio capabilities.  OCX’s use of HTML also enables greater flexibility in order to expand the breadth of customizable interactive guest services offered to On Command hotel customers.

Mr. Steel added, “From the moment the hotel guest picks up the On Command remote control and turns on the television for the first time, the interactive OCX experience will provide - and define - the new standard of excellence and expectations for business and leisure travelers.”

New OCX installations will showcase the Mitsubishi Media Server digital video storage system in some hotels.  The Mitsubishi Media Server utilizes state-of-the-art, rewriteable magneto-optical delivery systems for providing high-quality, MPEG-2 video-on-demand.  OCX conversions of existing On Command Video systems will provide hotel guests with the same complement of interactive video-on-demand functionality of the digital server installations, utilizing the existing analog storage systems to deliver movie programming.

On Command Corporation is based in San Jose, California with offices located across the United States and around the world in Bangkok, Hong Kong, London, Madrid, Mexico City, Seoul, Singapore, Sydney, and Toronto.  The company annually serves more than 200 million guests in approximately 3,300 hotel properties and 934,000 guestrooms worldwide, representing more than 100 hotel chains in over 20 countries. 

On Command is listed on The NASDAQ Stock Market under the symbol ONCO and its warrants are traded under the symbols ONCOW and ONCOZ.  On Command Corporation is a majority-owned subsidiary of Ascent Entertainment Group, Inc. (NASDAQ: GOAL).

OCX is a trademark and @Hotel is a service mark of On Command Corporation.

This report contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company’s current judgments of those issues.  However, because those statements are forward-looking and apply to future events, they are subject to risks and uncertainties, which could cause the Company’s results to differ materially.  In addition to the factors discussed herein, which could cause the Company’s results to differ materially, this report should be read in conjunction with the Company’s Annual Report on Form 10-K for the year ended December 31, 1998, and on Form 10-Q for the quarter ended March 31, 1999 as filed with the Securities and Exchange Commission. 

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Contact:
On Command
Cheryl Haines
Vice President, Product Management
(408) 360-4840
 
Also See: Technology: In-room Entertainment - What's in the Future/ H&MM / Marty Whitford / Nov 1998 

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