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  National Study Shows High-Speed Internet Access 
Gives Hotels A Big Edge
The Road Warriors Have Spoken: Keep Us Connected, And Make It Fast!
 
ATLANTA, GA -June 23, 1999 - The road warriors have spoken. As they become more reliant upon the Internet to stay connected on the road, business travelers are looking for hotels committed to keeping pace with their technology needs, according to a study released today at the Hospitality Industry Technology Exposition and Conference (HITEC), the country’s largest hospitality technology trade
show.

The national survey of business travelers shows that people are looking for more and better technology options in hotels, and are inclined to select properties that offer superior Internet resources in guestrooms. In terms of how they prefer to spend their hotel-room time, surfing the Web appears to have caught up with surfing the TV channels - and it’s significantly more appealing to today’s business travelers than traditional amenities like pay-per-view movies.

The survey was commissioned by Cyberoom™, a leading provider of solutions for hotels and resorts looking to evolve their technology services to meet the demands of their guests. Launched this week at HITEC in Atlanta, Ga., Cyberoom’s in-room technology solutions include high-speed Internet access connection ports for laptop PCs, in-room computer systems and a user-friendly home page that showcases hotel services and connects guests to a variety of useful and interesting Web sites.

“This survey confirms what hotel operators around the world are hearing increasingly from their guests,” said Mark Moltzan, president of Cyberoom. “Travelers need fast, reliable Internet services to keep in touch with their priorities while away from home.”

Key findings of the survey include:

  • Hotel room computer boom? A majority of survey respondents (53 percent) project that three years from now they will need or want to use a computer in their hotel rooms more often than they do today. A full two-thirds agreed it is already very important that they “stay connected” while on the road. If hotels provided computers, 65 percent said they would be likely to use them.
  • Better technology...and put it in the room, please. Almost three-quarters of respondents (73 percent) agreed that they’d like better options from hotels in terms of computer use, e-mail or Internet access. And they want that technology in guestrooms. A full 80 percent of respondents expressed preference for using a computer in their rooms, rather than in hotel business centers.
  • A choice of hotels? I want mine wired. Two-thirds of respondents agreed they would choose one hotel over another if it offere superior in-room technology resources.
  • The need for speed. “Slow connections” was the most “popular” choice among a list of frustrations travelers encounter when attempting to go online from hotel rooms today. In addition, two-thirds of respondents (63 percent) agreed they would use a computer more often if hotel rooms supplied faster connections.
  • Turning off the TV. Half of all business travelers surveyed indicated they would prefer to surf the Web than the TV channels in their hotel rooms. And high-speed Internet connections were twice as appealing as pay-per-view movies when respondents were asked to “build” their ideal hotel (ranking second only to newspaper delivery).
  • Keep me in touch and informed. When asked what types of online content areas would appeal to them when traveling, e-mail got the most votes. A two-way tie for second went to news and local entertainment/restaurants. Hotel guest services was another popular choice.
Results of the survey are potentially very telling when it comes to projecting the near future of business travel, according to Cyberoom’s Moltzan. “Today, high-speed Internet access is a bonus for business travelers - they’ll take it when and where they can get it. In the future, they will expect it.”

The telephone survey of randomly selected business travelers was conducted over a three-week period in May, 1999 by a national research firm. Criteria for participation included a minimum of six business trips taken in the past year. Cyberoom is an online service for hotels designed to keep people connected while away from home and the office. Cyberoom provides travelers with in-room, high-speed Internet access and links to useful business, news and entertainment sources.

Cyberoom’s parent company, Integrated Network Technologies, Inc. (INTxx®) is a privately held provider of technology solutions for business. Founded in 1996, INTxx has built a fast-growing reputation for supplying companies with leading-edge resources and expertise in Internet, Intranet, E-commerce and networking solutions. The Minnesota-based company has regional sales offices in California, Colorado, Florida, Georgia, New York and Texas. For more information on Cyberoom, visit
www.cyberoom.com or call 1-888-4-CYBEROOM.

###
 
Contact:
Carmichael Lynch Spong, Minneapolis
Brian Kane
Tel: 612/375.8527
E-mail: bkane@clynch.com
 
 
Also See: GM Don Peterson at Comfort Inn Bloomington, Minnesota Installs CyberoomTM High-Speed Internet Access in 265 Guestrooms / April 1999 
On Command Corporation And Marriott International Begin Market Trials Of In-Room High-Speed Connectivity Solutions / Nov 1998

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