SILVER SPRING, Md., April 15, 1999 - Choice Hotels International (NYSE: CHH) today announced a new incentive program to spur development of the Clarion hotel brand.
The program will grant franchisees an incentive of $1,000 per room in the form of 10-year forgivable loans, with no maximum on the number of rooms. Projects must be in a predefined target market, have a minimum of 150 rooms and meet all brand standards.
"As our entry in the upscale, full-service hotel market, the Clarion brand offers a significant development opportunity in 1999," said Charles A. Ledsinger, Jr., president and chief executive officer. "By gaining distribution in top domestic gateway markets, we can strengthen the brand in the United States and help build its global presence as well. This incentive program will add momentum to the development progress we already have seen, particularly in conversions to the Clarion brand."
According to brand vice president Don Kolodz, the company is targeting locations at major airports, in city centers and at key destinations in the top 25 hotel markets. Among the priority markets are: New York, Chicago, Phoenix, Las Vegas, Anaheim, Denver, Minneapolis, Tampa-St. Petersburg, Nashville and St. Louis.
information on the incentive program, please contact Choice Development
at 800-547-0007. Currently, there are 130 Clarion brand hotels open and
another 45 in development in 15 countries. The brand offers full-service
hotels that provide outstanding value to both business and leisure travelers
and a 100 percent satisfaction guarantee.
SILVER SPRING, Md., April 16, 1999 - Building on a successful 1998 development program for its Sleep Inn hotel brand, Choice Hotels International, Inc. (NYSE: CHH) today unveiled a new incentive program for the brand for 1999.
The program will provide franchisees with a $20,000 marketing incentive, payable at the beginning of the pre-opening marketing campaign for the hotel. In addition, the first year marketing fees for the property will be waived. Choice also will dedicate a New Hotel Sales Director to provide pre-opening marketing assistance.
These incentives will be for those projects that have a minimum of 70 rooms and meet all brand standards. They must be built in markets where the primary competition is mid-scale hotels.
"As the development market gets more competitive, we want to ensure that Sleep Inn franchisees enjoy an edge in getting their properties off to a strong start," said Charles A. Ledsinger, Jr., president and chief executive officer. "Now that the brand has reached the 200th opening, we believe it is building new momentum to become a stronger force in the mid-scale market."
For more information on the Sleep Inn incentive program, please contact Choice Development at 800-547-0007. Currently there are 200 Sleep Inn brand hotels open and another 193 under development. The brand offers an all-new construction, mid-priced product featuring a walk-in, oversized shower, complimentary continental breakfast and affordable rates, all backed by a 100 percent satisfaction guarantee.
|Also See:||Choice Hotels Creates 1999 Growth Fund For Developers of MainStay Suites Hotels / March 1999|
|Occupancy Leader for Choice Brands in 1998; Comfort Suites at 68.2% (Rodeway Last at 49.9%) / Feb 1999|