| Los Angeles , March 1, 1999: The new Luxe Hospitality
Corporation, recently formed by real estate developer and hotel owner,
Efrem Harkham, to provide reservation and marketing services to select
independent hotels, announced the appointment of Michael Rubin
as Senior Vice President of Sales & Marketing.
Mr. Rubin, who has broad marketing and sales experience in hospitality
and fashion, joins Luxe Hospitality from a twelve-year stint with the Los
Angeles Times. In that capacity, Mr. Rubin managed domestic and international
sales staffs with annual billings of over $11 million and developed new
revenue sources for the Los Angeles Times, including innovative magazines,
special advertising sections and affinity-related advertising and marketing
opportunities. His client relationships spanned the retail, fashion and
travel industries, including companies such as Saks Fifth Avenue,
Neiman Marcus, The Gap, Tiffany, Armani, Gucci, Cathay Pacific, Northwest
Airlines, Air New Zealand, ANA, JAL and Singapore Airlines.
During his career at the Los Angeles Times, Mr. Rubin won numerous awards
for outstanding performance, teamwork and leadership. Rubin is also a graduate
of the Center for Creative Leadership Looking Glass Program.
Efrem Harkham stated, �We welcome the addition of Michael Rubin�s valuable
skills and experience at this critical juncture in the development of Luxe
Hospitality Corporation.�
Luxe Hospitality combines leading-edge technology and state-of-the-art
marketing techniques, never before available worldwide and at a fair price.
The company currently represents more than 200 hotels on five continents
and plans to expand the system to include over 700 properties within five
years. |
