San Diego ,CA - December 16, 1998-- The success of the Beanie
Babies promotion has been a wonderful marketing tool for the San Diego
Paradise Point Resort. The resort�s unique and creative promotion
offers guests the opportunity to receive a beanie baby of their choice
upon extending their scheduled stay. The guests� selection of Beanie
Babies is based on the resort�s Island Market stock, which offers 65 different
types to select from. To date, the resort has seen positive results
from the promotional efforts of the beanie baby offer.
Lorena Sosa, Island Market Manager states: �I think the promotion is
terrific. This beanie baby craze is still alive and well.�
Sosa also reports that beanie babies have accounted for at least 30% of
her total 1998 gift category business, selling over 2,000 beanies a month,
a total of almost 25,000 per year. �Many people are still unaware,
though, that Paradise Point�s gift shop sells such a wide selection
of beanies,� claims Sosa. She hopes that word-of-mouth will spread,
due to this innovative new promotion, to let more people know that Island
Market gift shop has beanie babies.
�With the marketing department at TY Inc. planning on possibly retiring
15-20 beanies on December 31st I expect business will pick-up even more
for 1999.�
Celebrating 36 years of excellence, the San Diego Paradise Point Resort
is a two-time recipient of the Finest Service Award presented by the San
Diego Convention and Visitors Bureau. With its central location to
all major San Diego landmarks and across the street from the world-famous
Sea World Adventure Park, Paradise Point Resort is the premier vacation
destination. Paradise Point Resort is located at 1404 West Vacation
Road, San Diego, CA 92109. |