Hotel Online Special Report
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San Diego Paradise Resort Uses Beanie Babies®  
as Marketing Tool
 
San Diego ,CA - December 16, 1998-- The success of the Beanie Babies promotion has been a wonderful marketing tool for the San Diego Paradise Point Resort.  The resort�s unique and creative promotion offers guests the opportunity to receive a beanie baby of their choice upon extending their scheduled stay.  The guests� selection of Beanie Babies is based on the resort�s Island Market stock, which offers 65 different types to select from.  To date, the resort has seen positive results from the promotional efforts of the beanie baby offer.
 
Lorena Sosa, Island Market Manager states: �I think the promotion is terrific.  This beanie baby craze is still alive and well.�  Sosa also reports that beanie babies have accounted for at least 30% of her total 1998 gift category business, selling over 2,000 beanies a month, a total of almost 25,000 per year.  �Many people are still unaware, though,  that Paradise Point�s gift shop sells such a wide selection of beanies,� claims Sosa.  She hopes that word-of-mouth will spread, due to this innovative new promotion, to let more people know that Island Market gift shop has beanie babies.

�With the marketing department at TY Inc. planning on possibly retiring 15-20 beanies on December 31st I expect business will pick-up even more for 1999.�
 
Celebrating 36 years of excellence, the San Diego Paradise Point Resort is a two-time recipient of the Finest Service Award presented by the San Diego Convention and Visitors Bureau.  With its central location to all major San Diego landmarks and across the street from the world-famous Sea World Adventure Park, Paradise Point Resort is the premier vacation destination.  Paradise Point Resort is located at 1404 West Vacation Road, San Diego, CA 92109. 

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Contact:
Elizabeth Hamm
www.paradisepoint.com
(619) 274-4630
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Also See: Guest Room Amenity First: Complimentary Fire-Roasted S'mores / Sept 1998 
Nintendo Games Now an Integral Guest Pay Amenity to Hotel Rooms Around the World / Sept
1998 

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