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MGM Grand Upgrades to  
Sceptre Reservation System
 
LAS VEGAS - Feb. 1, 1999 -- MGM Grand Hotel -- The City of Entertainment, has contracted with Sceptre Hospitality Resources' RESERVE(TM) electronic reservations system.

"With one step, we've moved to the front of the line, with technology that enables advanced and instantaneous management decisions, and opens seamless connectivity for travel agent and World Wide Web reservations," said Joe LaLiberte, MGM Grand director of revenue management.

With RESERVE, MGM Grand creates a single electronic channel to GDS systems including Sabre, Apollo, Worldspan and Amadeus, as well as Web channels such as TravelWeb, Travelocity and Expedia.

Additionally, hotel management now has real-time tools to make immediate changes in response to occupancy and demand.

"Rate and yield management are especially crucial in a destination such as Las Vegas, where mid-week demand varies so dramatically from weekend demand. At the opposite end of the spectrum are weekday-dominated business destinations such as downtown Los Angeles," said Rita Emmer, director of Sceptre Hospitality Resources.

"Instant information is valuable even in less dynamic environments, but in locations such as Vegas, it's invaluable to have real-time information that enables hotel management to make smart decisions, and instantaneously implement rate strategies," Emmer explained.

"The days of a screen displaying a jumble of cryptic room and reservation codes are rapidly disappearing," said Emmer. "Both among travel professionals and Web consumers, there is a greater expectation and need for clear language describing rooms and rate requirements, and a growing awareness of the importance of images of rooms and the hotel."

Leading electronic reservations systems now are "seamless," directly linking a travel agent or consumer to the hotel's reservations computer.

"The seamless concept is `What you see is what you get,'" Emmer said. "A hotel's room inventory and rates are presented in an instantaneous, real-time format -- there's no lag or response time to complicate, confuse or delay your reservation or create surprises at
check-in -- for the hotel or the guest."

MGM Grand's contract is the most recent in a line of Sceptre successes at leading independent Las Vegas hotels. In October, Bellagio opened with RESERVE, joining established Las Vegas Sceptre clients The Mirage, Treasure Island, Maxim Hotel  Casino, and Imperial Palace Hotels.

A world leader in electronic reservations systems, Sceptre also provides private label toll-free reservations phone services for independent hotels.

Established in 1987, Sceptre Hospitality Resources represents 110 hotels with a total of 54,000 rooms worldwide. Sceptre is a division of Richfield Hospitality Services.

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Contact:
JZ Communications
Jim Zahniser, 503/636-8488
or
Sceptre Hospitality Resources
Rita Emmer, 303/220-2168
 --
 
Also See: Revenue Management Systems �Must-Have� or Luxury? / Jon Inge / Nov 1998 
Revenue Management Isn't New But It Is Important / Oct 1997/ Kirby D. Payne, CHA 
Bellagio Appoints Sceptre Hospitality Resources for GDS Services / Nov 1998 

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