Hotel Online Special Report
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Hawaii Hotel Occupancy Drops 
While Room Rates Hold Steady -
Reports PricewaterhouseCoopers
 
NEW YORK, Oct. 22, 1998 -  Occupancy at Hawaii's hotels and resort condominiums was 73.7 percent in August 1998, according to the Lodging Research Network (www.lodgingresearch.com), the comprehensive Internet-based resource for lodging industry data and information from PricewaterhouseCoopers, the world's largest professional services firm. That's down 4.3 percentage points from 78.1 percent in August 1997. Meanwhile, average daily room rates (ADR) in Hawaii essentially held steady, rising just 35 cents to $128.57 in August 1998 from $128.22 a year earlier, the report says. Data are compiled jointly by PricewaterhouseCoopers and Smith Travel Research.

"Hawaii's lodging industry is a travel bargain at the moment," says Joseph Toy, Honolulu-based director in the PricewaterhouseCoopers Financial Advisory Services (FAS) group. "Unlike mainland U.S. gateway destinations, there is no shortage of available rooms -- and average daily room rates have risen at far less than the rate of inflation," he adds.

Occupancy fell in each category of hotel in Hawaii, with the exception of budget hotels, where occupancy actually rose 0.9 percentage points to 72.6 percent in August of 1998 from a year earlier. The steepest drop was in economy hotels, where occupancy fell 8.6 percentage points to 68.3 percent in August 1998 from 76.9 percent in the year-ago period.

"There is no question that a lower level of eastbound visitor arrivals is playing a major role in Hawaii's lower occupancy rates," Mr. Toy explains. "Meanwhile, growth in westbound visitor arrivals was modest in August, well off the brisk pace we had enjoyed year-to-date."

Hawaii hotels were nearly as easy on the wallet in August of 1998 as they were a year earlier. Increases in average daily room rates in Hawaii were less than five dollars in each category of hotel -- luxury, upscale, midprice, economy and budget -- from August 1997 to August 1998, Mr. Toy notes.

But with declining occupancies and steady room rates, revenue per available room (or RevPAR) -- an important hotel industry measure -- decreased 5.3 percent in August 1998 from the year-earlier period in Hawaii. The RevPAR decline was the steepest statewide decrease since January of 1994, Mr. Toy said.

For a complete copy of the PricewaterhouseCoopers Hawaii Flash Report, visit www.lodgingresearch.com. The monthly Flash Report survey encompasses 67 percent of all Hawaii hotel inventory and is the most comprehensive measure of its kind in Hawaii. The data have been weighted geographically and by class of property.

With a worldwide network of 6000 professionals, PricewaterhouseCoopers' Financial Advisory Services (FAS) practice provides creative solutions and ideas that increase value to clients during critical periods and when they are making important decisions that define their future. The FAS business is organized along five product lines. The Business Recovery Services, Dispute Analysis Investigations, and Valuations Shareholder Value product lines are the largest in the world. The Project Finance Privatization product line was rated second in "Privatisation International's" global league table by number of privatization financial advisory assignments and second in "Project Finance International's" global ranking by number of project finance advisory mandates. The Mergers Acquisitions product line was second in the world in number of deals completed, according to Securities Data Company. PricewaterhouseCoopers advised on 341 deals with a total worth of $33.2 billion. PricewaterhouseCoopers (www.pwcglobal.com), the world's largest professional services organization, helps its clients build value, manage risk and improve their performance. Drawing on the talents of more than 144,000 people in 152 countries, the organization provides a full range of business advisory services to leading global, national and local companies and to public institutions. PricewaterhouseCoopers refers to the US firm of PricewaterhouseCoopers LLP and other members of the worldwide PricewaterhouseCoopers organization.

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Contact:
Adam Brecht 
of PricewaterhouseCoopers L.L.P., 212-259-3619
[email protected]
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Also See:
Government support for tourism called essential for Pacific island destinations / Nov 1997 
Slower Growth for Duty Free Sales / PATA / June 1998 

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