London, November 19:
The Journal of Hotel Marketing was launched this month to the world
hotel industry. Published quarterly, the magazine is written for everyone
involved in the marketing of hotels � whether Vice President, General Manager,
Sales & Marketing Director, Sales Manager or PR consultant.
Readers can discover fascinating articles and in-depth news analysis
covering the hottest topics in the hospitality industry. From mergers and
acquisitions to food and beverage strategies, and from customer loyalty
to brand marketing.
Issue two of The Journal will be out at in January 1999.
Issue Two � Editorial Highlights
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News review and analysis
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GDS marketing opportunities
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Budget hotels � a market overview
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Attracting the female guest
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Guest satisfaction surveys
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The power of brand marketing
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The euro and the hotel industry
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Marketing independent hotels
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Media Watch
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Training update
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Sales Surgery
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Librarian � reports and information
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The latest QUACS survey results
To receive a free copy and subscription form simply e-mail the Editor,
Paul Slijper with your address details at: [email protected].
The Journal of Hotel Marketing is currently building a web site that will
be live next year. |