Total room occupancy was also strong in October, increasing 2.3 points to 89.4 percent. At the same time, Las Vegas has experienced a 5.6 percent increase in room inventory. The destination now boasts more than 109,000 rooms. In addition, the October gaming revenues for Clark County were up by 11.7 percent.

"October has traditionally been a strong month for Las Vegas," said Manny Cortez, president and CEO of the LVCVA. "Visitor volume is one of the key gauges of our success, and our goal is to achieve steady increases along with the citywide growth in room inventory."

October was a busy month in Las Vegas. Bellagio was the first new resort to open on the Strip in two years, and the destination hosted spectators and PGA players for the 16th annual Las Vegas Invitational golf tournament, as well as for other special events.

There were incremental visitor volume increases throughout the summer and early fall, as the LVCVA engaged in an aggressive seasonal advertising campaign. The $5 million marketing program encouraged spontaneous trips to Las Vegas and positioned Southern Nevada as America's leading resort destination.