Wilmer, President of The Hotel Guys, brings with him experience in hotel marketing for a variety of chain and independent hotels and resorts, including Westin Hotels and Resorts and Maxim�s de Paris, Palm Springs. McFarlan, a former hotel marketing executive with Westin Hotels & Resorts and Four Seasons Hotels, will serve as Operations Director. Remy, Chief Financial Officer for The Hotel Guys, has an extensive background in marketing, and was formerly an executive at Wells, Rich, Green and Chiat/Day advertising agencies.
 
 �The combined backgrounds in advertising and on-site hotel marketing and operations of the partners give us a unique edge over our competitors,� said Jim Wilmer. �We provide our clients with first-hand knowledge of the hospitality business from both the property and corporate levels; few others offer this kind of experience.�

The Hotel Guys was formed because its principals saw a need to provide marketing services to smaller inns, resorts and hotels. �Through our experience marketing a wide variety of properties, we recognized that the smaller independent properties didn�t have the competitive advantage and revenue-producing capabilities that larger hotels and affiliate chains have.  Our combined marketing and hospitality backgrounds afford us  the experience to fill this very specialized niche in the marketplace,�  Wilmer continued.

�Our goal with each property we manage is to improve operating efficiencies and increase the off-season business, while at the same time maintaining personal attention and exceptional service for hotel guests. 

We also look at upgrading amenities and activities that will appeal to each hotel�s target audience.�

The Hotel Guys, LLC recently announced their first hotel management contract with the Carmel Valley Lodge, in Carmel Valley, California. The  31- room Lodge and Conference Center (Carmel Valley Rd & Rord Rd) has been under the  ownership and management of Peter and Sherry Coakley since 1975.