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Third International Conference
"Tourism and Hotel Industry in Indo - China & Southeast Asia:
Development, Marketing, and Sustaninability
June 4-6, 1998
Phuket, Thailand
 
About the Conference
Conference Schedule and Program
Dear Colleagues:

I am pleased to include a copy of the conference program and itinerary for the Third International Conference on “Tourism and Hotel Industry in Indo-China & Southeast Asia:  Development, Marketing, and Sustainability,” scheduled for June 4-6, 1998 in Phuket, Thailand.  The conference is designed to provide a forum for industry executives, regional and international tourism organizations, and tourism researchers to exchange the latest information and the cutting edge research on Southeast Asia and Indo-China’s tourism and hotel industry issues. This year’s conference specifically focuses on the issues related to tourism and hotel industry’s development, marketing and sustainability in Southeast Asian and Indo-Chinese countries.

As you can see from the enclosed conference program, this year’s conference will feature over 45 papers and panel presentations by tourism and hospitality researchers, consultants, and industry experts from over 13 countries.  We are hopeful that you can join us at the conference and take advantage of the unique learning and networking opportunity offered by the event. A copy of conference registration form and hotel accommodation request form is enclosed herewith.  In the event you will not be able to attend the conference but wish to reserve a copy of the conference proceedings which will become available immediately following the conference, please simply write us or send us an email.

For those delegates who are planning to stay in Bangkok before and/or after the conference in Phuket, we have arranged a special discount room rates at Shangri-La Hotel, Regent Hotel, and Palazzo Hotel in Bangkok.  If you require any further information, please feel free to contact me by email (Kchon@uh.edu), fax (+1-713-743-2427) or telephone (+1-713-743-2458).

Sincerely,
 

K.S. (Kaye) Chon
Conference Chairman

ABOUT THE CONFERENCE

The aim of the conference is to provide the international tourism and hotel industry community with the latest information on the industry development and marketing opportunities in Indo-China and Southeast Asia.  The region, inclusive of Thailand, Malaysia, Vietnam, Cambodia, Laos, Myanmar, Philippines, Brunei, Singapore, and Indonesia, has been noted in recent years for the most significant growth in international tourist arrivals.  The Conference program will include keynote speeches by important government and tourism organization representatives, regional tourism industry leaders, and prominent international experts on tourism development and marketing as well as competitively selected paper presentations by researchers.

Who Should Attend This Conference?

CONFERENCE VENUE & TRAVEL ARRANGEMENT

Entire conference program will be conducted on the campus of the Prince of Songkla University in Phuket (address: 80 Wichitsongkram, Kathu, Phuket 83120, Thailand), which provides a state-of-the-art meeting facility with a full-service hotel.  A special conference room rate of US$45 net (including breakfast) will be offered at the on-campus hotel.  Delegates who wish to stay off campus will be offered a special conference rate of US$70 (inclusive of breakfast ) and may opt to stay at  Club Andaman Resort Hotel, an upscale resort property in the Patong Beach area of Phuket or at a upscale all-inclusive resort property Peal Village Resort of Phuket.  Please note the transportation schedule in the conference schedule for boarding the bus to the conference site. Because no alternatives are provided for the hotel to conference site transfers, it is important that all delegates keep up with the schedule.

CONFERENCE ATTIRE.
Conference attire is “business casual” which could include shirts with or without ties for gentlemen and skirts or pants for ladies. All conference rooms are air-conditioned.  In respect for the Thai customs and culture, delegates are requested not to wear shorts, sleeveless shirts, and sandals in the conference rooms.

AIRPORT HOSPITALITY DESK.
For delegates arriving at Phuket International Airport on June 3 and June 4, please proceed from the Customs Clearance/Baggage Claim area to the Conference Hospitality Desk at the TAT booth located in the airport main lobby for information and transportation.

AIRPORT TO HOTEL TRANSFER.
If you are staying at one of the conference designated hotels (i.e. Club Andaman Resort, Pearl Village Resort, or Prince of Songkla University’s PSU Lodge), please advise the conference secretariat of your arrival and departure information (date, time, flight number) so that ground transportation can be arranged.

STUDY TOURS & SPOUSE PROGRAMS.
Concurrently with the conference schedule, several spouse programs will be offered including a Thai cooking class and a cruise tour to Pi-Pi Island off the coast of Phuket.  An optional study tour of tourism development sites in Phuket will be offered before and after the conference.

PRE AND POST-CONFERENCE VISIT TO BANGKOK.
In Bangkok special pre- and conference room rates will be arranged for those delegates who wish to extend their visit in Bangkok before and after the conference.  Several pre- and post-conference tours will be offered on June 3, 1998 and June 7, 1998 by the Conference Sponsor Siam University’s Faculty of Hotel and Tourism Management in Bangkok.  To obtain further information, please contact Ms. Bongkosh Rittichainuwat, Siam University, Bangkok:  Fax +662-457-3982.

SPECIAL ROOM RATES IN BANGKOK.
For those delegates who wish to take a pre- and post-conference tour and visit the capital city of Bangkok, The Regent of Bangkok, The Shanri-La Hotel Bangkok, and the Palazzo Hotel  will honor the special room rates for June 1-4, 1998 and June 6-9, 1998.  All pre- and post-conference tours will depart from The Regent Hotel.  For additional information reservations, please contact the Conference Chairman.

CONFERENCE REGISTRATION:
Registration fees per person are: US$325 for registration before February 1, 1998; US$375 after February 1, 1998.  Conference registration fee includes participation in all conference sessions, participation in all scheduled meal functions and refreshment breaks, opening reception, and a copy of conference proceedings (to be available at the conference).  Spouses can register at US$225 before February 1, 1998 and US$275 after February 1, 1998.  Spouse registration includes all  conference programs less a copy of conference proceedings plus scheduled spouse programs including two tours and a Thai cooking class.

CONFERENCE SCHEDULE AND PROGRAM
 
 

Thursday, June 4, 1998 

6:00pm Delegates staying at Club Andaman and Pearl Village will board the bus at their respective hotels. 

6:20-8:20pm Welcome reception at PSU campus 
 
8:25pm  Delegates will be transported to respective hotels.

 
 
Friday, June 5, 1998 

7:30am Delegates staying at Club Andaman and Pearl Village will board the bus at their respective hotels. 

8:00am  Opening ceremony 

Master of ceremony:  Assistant Professor Pimpaporn Suwatthigul, Prince of Songkla University 
Welcoming Remarks by Mr. Chadet Insawang, Governor of Phuket Province 
Welcoming Remarks by Prof. Sunthorn Sotthibandhu, President of Prince of Sonkla University. 
Keynote speech by Mr. Pradech Phayakvichen, Deputy Governor, Tourism Authority of Thailand 
Welcoming Remarks by Conference Chairman Professor Kaye Chon, University of Houston 

9:30-10:45am Session 1 (3 concurrent breakout sessions) 

Sri-Trang Room 
Theme:  Ecotourism in Southeast Asia 
Session Chair:  Jerome Agrusa, University of Southwestern Louisiana, USA. 
Paper 1:  “Ecotourism in Southeast Asia:  Appropriate Tourism or Environmental Appropration?” by Ross K. Dowling, School of Marketing & Tourism, Edith Cowan University, Australia 
Paper 2:  “Ecotourism and Sustainable Tourism Development in Southeast Asia” by John Edmonds, Resort Sales and Service, Asia-Pacific Region, Interval International, USA and Thailand, and George Leposky, School of Hospitality Management, Florida International University, USA 
Paper 3:  “Integrated Resort Development and Sustainable Tourism in Southeast Asia,” by Gregory Teal and Larry Dwyer, University of Western Sydney Macarthur Faculty of Business and Technology, Australia. 
 
Room 2304 
Theme:  Sustainable Tourism Development 
Session Chair:  Manat Chaisawat, Prince of Songkla University, Thailand. 
Paper 1:  “Cultural and Environmental Concerns of Resort and Recreational Development,” by Raymond F. Cain, Belt Collins, USA. 
Paper 2:  “Cultural Dimensions of Hospitality Service Provision,” by Shirley Joan Chappel and David Lane, School of Management, University of South Australia, Australia. 
Paper 3:  “Elements of Sustainable Tourism,” by Timothy J. Tyrrell, Environmental and Natural Resource Economics, University of Rhode Island, USA. 

Room 2306 
Theme:  Service Quality and Marketing Development 
Session Chair:  Connie Mok, University of Houston, USA. 
Paper 1:  “A Study of Service Quality:  The Case of Travel Agents in Hong Kong,” by Terry Lam and Hanqin Qiu Zhang, Department of Hotel and Tourism Management, Hong Kong Polytechnic University, Hong Kong. 
Paper 2:  “Quality of Tourism Services:  The Influence of Each Participating Component on the Consumer’s Overall Satisfaction Regarding Tourist Services during a Holiday,” by Patrick Legoherel, IUP-ESTHUA, University of Angers, France. 
Paper 3:  “A Study of the Hotel Industry’s Application of the Internet as a Relationship Marketing Tool,” by David C. Gilbert, Jan A. Powell-Perry, and S. Widijoso, School of Management Studies for the Service Sector, University of Surrey, United Kingdom. 

10:45-11:15am Refreshment break at Room 2305 
 
11:15am-12:30pm Session 2 (3 concurrent breakout sessions) 

Sri-Trang Room 
Theme:  Marketing of Tourism Services in Southeast Asia 
Session Chair:  William Chernish, University of Houston, USA. 
Paper 1:  “Images of the Exotic:  The Portrayal of Indo-China and Souteast Asia in Tourist Brochures,” by Charlotte M. Echtner, Department of Tourism, James Cook University, Cairns, Australia. 
Paper 2: “Preconditions for Successful Collaborative Tourism Marketing:  The Critical Role of the Conveyer,” by Jutamas Jantarat, Department of Business Administration, Prince of Songkla University, Thailand, and Lesley Williams, Department of Economics and Marketing, Lincoln University, New Zealand. 
Paper 3:  “Enhancing Competitiveness of Cambodia as New Destination of Southeast Asia:  An Analysis of Target Customers’ Perceptions of the Country,” by Christina Ha, Department of Hotel and Tourism Management, Hong Kong Polytechnic University, Hong Kong. 

Room 2304 
Theme:  Focusing on China:  Outbound Tourists and Tourism Policy Issues 
Session Chair: Pimpaporn Suwatthigul, Prince of Songkla University 
Paper 1:  “The Chinese Travelers to Singapore, Malaysia, and Thailand,” by Liping A. Cai, Department of Hotel, Restaurant and Tourism Management, New Mexico State University, USA, Carl Boger, Department of HRI&DM, Kansas State University, USA, and Joseph O’Leary, Department of Forestry, Purdue University, USA. 
Paper 2:  “An Analysis of Mainland Chinese Visitors’ Motivation to Visit Hong Kong,” by Hanqin Qiu Zhang and Terry Lam, Department of Hotel and Tourism Management, Hong Kong Polytechnic University, Hong Kong. 
Paper 3:  “Tourism Law in China,” by Yves Dolais, UFR Droit, Sciences Economiques et Sociales, University of Angers, France. 

Room 2306 
Theme:  Shopping Tourism and Rural Tourism in Southeast Asia 
Session Chair:  Michael Lefever, Georgia State University, USA. 
Paper 1:  “Satisfaction Attributes of Tourism Shopping in Hong Kong,” by Vincent C.S. Heung and Eliza Cheng, Department of Hotel and Tourism Management, Hong Kong Polytechnic University, Hong Kong. 
Paper 2:  “Shopping Tourism:  A Case Study of Thailand,” by Bongkosh Ngamsom, Department of Hotel Studies and Tourism, Siam University, Thailnad. 
Paper 3:  “Touristic Potentialities in Rural Areas of the Southeast Asian Deltas:  The Example of the Chao Praya Delta, Thailand,” by Gerard Moguedet and Martin Pignon, Ecole Superieure d’Agriculture, Angers, France, and Jacqueline Clais, IUP-ESTHUA, University of Angers, France. 

12:30-1:45pm Conference Luncheon at PSU Lodge 
Luncheon Keynote Speaker:  Mr. Pakir Singh, Chief Executive Officer of ASEAN Tourism Association and Singapore Hotel Association 

1:45-3:00pm Session 3 (General session) at Auditorium 

Special Panel Presentation on “Distance Learning Education Programs in Tourism and Hospitality Management:  Legal, Managerial, and Other Practical Considerations. 
Session Chair:  Je’Anna Abbott, Conrad N. Hilton College, University of Houston, USA; Panel Members:  Je’Anna Abbott, Conrad N. Hilton College, University of Houston, USA, Steven M. Abbott, Attorney-at-Law, Houston, USA, Carl A. Boger, Department of HRI&DM, Kansas State University, USA, William Chernish, Conrad N. Hilton College, University of Houston, USA. 

3:00-4:15pm Session 4 (3 concurrent breakout sessions) 
 
Sri-Trang Room 
Theme:  Managerial Issues and Research in Hospitality Industry 
Session Chair:  Jacqueline Clais, University of Angers, France. 
Paper 1:  “Performance Comparisons among the Food and Beverage Cost Control Systems in Hong Kong Hotels,” by Vincent Cho and James Wong, Department of Hotel and Tourism Management, Hong Kong Polytechnic University, Hong Kong. 
Paper 2:  “City Clubs in Singapore:  Competitor Analysis and Key Success Factors,” by Leong Choon-Chiang, Nanyang Business School, Nanyang Technological University, Singapore. 
Paper 3:  “Internal Control and Audit Issues in the Hospitality Industry,” by Kevin Baker, Australian International Hotel School, Australia. 

Room 2304 
Theme:  Focusing on Issues of Marketing and Human Resources Development 
Session Chair:  James Wortman, University of Houston, USA. 
Paper 1:  “The Relationship between Perceived Risk and Traveler’s Intention to Buy Travel Insurance,” by Sheriff T.K. Luk and Shik-Kee Man, Department of Business Studies, Hong Kong Polytechnic University, Hong Kong. 
Paper 2:  “Rethinking Tourism and Hospitality Education and Training:  Creating Efficiency through New Instruments and Concepts of Quality Applications to Southeast Asia,” by John Westlake, International Center for Tourism and Hospitality Research, Bournemouth University, United Kingdom. 
Paper 3:  “Principles of Partnership Marketing: Forte Hotels Examplar,” by William Hsu, Department of Hotel and Tourism Management, Hong Kong Polytechnic University, Hong Kong, and Robert O’Halloran, School of Hotel, Restaurant and Tourism Management, University of Denver, USA. 
Paper 4:  “Cultural Differences in Tourism:  A Lisrel Analysis of Thai Tourism to Australia,” by Lindsay Turner, Victoria University of Technology, Australia, and Yvette Reisinger, Department of Marketing, Monash University, Australia. 

Room 2306 
Theme:  Sustainable Tourism and Cultural Touruism 
Session Chair: Larry Dwyer, University of Western Sydney Macarthur Faculty of Business and Technology, Australia. 
Paper 1:  “Achieving Sustainable Tourism Development in Southeast Asia through the Use of Strategic Urban Environmental Management Technologies,” by Walter Jamieson, Center for Environmental Design Research and Outreach, University of Calgary, Canada. 
Paper 2:  “A Survey of Farmstay Tourism in New Zealand,” by John D. Holland, Institute of Natural Resources, Massey University, New Zealand, Kate L. Martin, Auckland Regional Council, New Zealand, and Shamim Shakur, Department of Applied and International Economics, Massey University, New Zealand. 
Paper 3:  “World Heritage Tourism Sites in Thailand:  The Economics of Preservation,” by Jeff Crouchley, Norobon Mapaisarnsin, and Margarita San Jose, Hoboken, NJ, USA. 

4:15-4:30pm Refreshment break at Room 2305 
 
4:30-5:45pm Session 5 (3 concurrent breakout sessions) 

Sri-Trang Room 
Theme:  Health Tourism and Environmental Tourism 
Session Chair:  Ray Pine, Hong Kong Polytechnic University, Hong Kong. 
Paper 1:  “Identifying Areas of Common Interest Among Public Health and Tourism Sectors to Optimize Health and Tourism,” by William Chernish, Conrad N. Hilton College, University of Houston, USA, and Sheryl E. Spivack, School of Tourism and Hospitality Management, The George Washington University, USA. 
Paper 2:  “AIDS and Tourism in Vietnam,” Jerome F. Agrusa, School of Human Resources, University of Southwestern Louisiana, USA. 
Paper 3:  “Environmental Tourism:  Penacea or Problem Child?” by Noah Shepherd, Faculty of Hotel and Tourism Management, Prince of Songkla University, Thailand. 

Room 2304 
Theme:  Management Development and Training in Tourism Industry 
Session Chair:  Jeff Graves, University of Houston, USA. 
Paper 1:  “Empirical Analysis of the Situational Variables and Their Impact on a Manager’s Leadership in Influencing Employee Organizational Citizenship Behaviors in Korean Hotels,” by Michael J. Petrillose and Joon Hoon Lee, Department of Hotel Management, University of Nevada, Las Vegas, USA. 
Paper 2:  “Cross-Cultural Communication in the Development of Tourist Markets for Indo-China:  Implications for Management Training,” by Charles B. Gladstone, Department of Travel and Tourism, LaGuardia Community College, City University of New York, USA. 
Paper 3:  “Hospitality Education and Training in Australia:  A Quality Response to Client Needs,” by Michael Collin and Jocelyn Martin, Australian International Hotel School, Australia. 

Room 2306 
Theme:  Rethinking Regional Tourism Development and Marketing 
Session Chair:  Je’Anna Abbott, University of Houston, USA. 
Paper 1:  “Dreams and Realities:  Vulnerability and the Tourism Industry in Southeast Asia:  A Framework for Analyzing and Adapting Tourism Management Towards 2000,” by Alan R. Nankervis, Graduate School of Business, University of Western Sydney, Nepean, Australia. 
Paper 2:  “Singapore and Tourism,” by Guy Fontaine, Faculty of Letters and Sciences, Universite de la REUNION, Reunion Island. 
Paper 3: “Cambodia’s Seaports, Airports, and Transportation Networks,” by Paul Leung, Terry Lam, and Christina Ha, Department of Hotel and Tourism Management, Hong Kong Polytechnic University, Hong Kong. 

6:00pm  Delegates board the bus to Thainann Restaurant 

6:30pm  Dinner at Thainaan Restaurant 

8:30pm  Delegates board the bus and return to respective hotels

 
 
Saturday, June 6, 1998 

7:45am Delegates staying at Club Andaman and Pearl Village will board the bus at their respective hotels. 

8:15am  Session 6 (general session) at auditorium 
Special Industry Panel Presentation on Thailand Tourism 
Session Chair: Mr. Don Roas, Thailand Traveling Reporter 
Panelists: Representatives of the Tourism Authority of Thailand and Mr. Charn Wongsatayanont, Vice Chairman, Phuket Chamber of Commerce 

9:15-10:30am Session 7 (3 concurrent breakout sessions) 

Sri-Trang Room 
Special Panel Presentation on “Tourism in Hong Kong and Macau:  The Challenges Ahead” 
Session Chair:  Connie Mok, Conrad N. Hilton College, University of Houston, USA; Panel presenters: Robert Ian Chaplin, Institute of Tourism Education, Macau. 
Connie Mok, Conrad N. Hilton College, University of Houston, USA, and Ray Pine, Department of Hotel and Tourism Management, Hong Kong Polytechnic University, Hong Kong. 

Room 2304 
Theme:  Emerging Issues and Recent Research in Tourism Marketing 
Session Chair:  Manat Chaisawat, Prince of Songkla University, Thailand. 
Paper 1: “Information Technology and Service Standards in MICE Tourism,” by Nina Mistilis and Larry Dwyer, Department of Management & Marketing, University of Western Sydney Macarthur, Australia. 
Paper 2:  “Assessing Thailand’s Image by Korean Overseas Travelers,” by Sungchae Jung, Yoonghong Choi, and Dongmyung Lee, Honam Univesity, Korea. 
Paper 3:  “An Analysis of Tourism Flows between Australia and ASEAN Countries - Past and Present,” by Bruce Brideaux, Department of Hospitality Tourism and Property Management, The University of Queensland, Australia, and Stephen F. Witt, School of Management Studies for the Service Sector, University of Surrey, United Kingdom and Research Centre of Bornholm, Denmark. 

Room 2306 
Theme:  Focusing on Regional Tourism Development 
Session Chair:  Vincent Heung, Hong Kong Polytechnic University, Hong Kong. 
Paper 1:  “Regional Tourism:  A Zone of Discontent,” by Lynne R. Dore, School of Tourism and Hospitality, La Trobe University, Australia. 
Paper 2:  “Coastal Tourism in Southeast Asia:  Research from the Environmental Perspective,” by P.P. Wong, Department of Geography, National University of Singapore, Singapore. 
Paper 3:  “Ecotourism and Protected Areas of Indonesia:  Survey Results from Siberut National Park and Ruteng Nature Recreational Park,” by Randall A. Kramer, Nicholas School of the Environment, Duke University, USA, and Erin Sills, Department of Forestry, North Carolina State University, USA. 

10:30-11:00am Refreshment break at Room 2305 

11:00am-12:15pm Session 8 (2 concurrent breakout sessions) 

Room 2304 
Theme:  Building Tourism Industry through Collaboration and Management Development 
Session Chair:  Carl Boger, Kansas State University, USA. 
Paper 1:  “Collaborative Research in the Marketing of Interregional Special Interest and Cultural Tourism,” by Robert Ian Chaplin, Institute of Tourism Education, Macau. 
Paper 2:  “Entrepreneurial Small- and Medium-sized Tourism Enterprises:  Threats and Opportunities in a Globalized World,” Klaus Weiermair and Mike Peters, Institute of Tourism and Service Economics, University of Innsbruck, Austria. 
Paper 3:  “Tourism Planning in Southeast Asia:  Bringing Down Borders through Cooperation,” by Dallen J. Timothy, School of Human Movement, Sport, and Leisure Studies, Bowling Green State University, USA. 

Room 2306 
Theme:  Special Industry Executives’ Panel on Casino Gaming Industry in Southeast Asia 
Session Chair:  James Wortman, Gaming Education and Research Institute, University of Houston; Panelists: William O’Reilly, Spectrum Gaming Group, Hong Kong, Mr. John Williams, John Williams Consulting, Australia, Yap Seng Kiong, Metroplex Berhad, Malaysia, and Fred Gushin, Spectrum Gaming Group, USA. 

12:15-2:00pm Conference Luncheon and Closing Ceremony at PSU 
Luncheon keynote speaker, Mr. Jurin Laksanawisit - Minister to the Prime 
Minister's Office (responsible for the Tourism Authority of Thailand) 

2:15pm  Delegates board the bus to respective hotels.

 
 
Contact:
Dr. K.S. (Kaye) Chon, 
University of Houston 
Conrad N. Hilton College, 
Houston, TX 77204-3902, USA
Fax +1-713-743-2427 
Telephone +1-713-743-2458 
Email: KChon@uh.edu
Also: Journal of Travel & Tourism Marketing
Also: Asia Pacific Journal of Tourism Research

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