POMPANO BEACH, Fla., June 11, 1998 - Visual Data Corporation (Nasdaq: VDAT) today announced that its wholly owned subsidiary, HotelView Corporation, has formed a strategic alliance with Nikko Hotels International (NHI) to utilize HotelView(R) to advertise and promote NHI hotels and resorts via full-motion video over the Internet. The HotelView(R) product employs the latest media technology and multi-faceted distribution networks to help hotels and resorts promote their properties to the travel trade and consumers.
NHI operates 45 hotels and resorts worldwide. The chain is operated by JAL Hotels Company Limited, established in 1970 by Japan Airlines to provide luxury accommodations for travelers. HotelView produces a Web site enhancement that virtually brings potential guests inside the hotel for an in-depth property tour on narrated video. The aim of this new technology is to entice viewers with a visually stimulating presentation that encourages them to book their reservation instantaneously.
"The opportunity to include one of the leaders in the hotel industry to our program grants our company immediate access to one of the premier hotel portfolios in the world," commented Randy Selman, President and CEO of Visual Data. "In addition to expanding the quality of the HotelView(R) customer base, our alliance with Nikko Hotels greatly enhances Visual Data's presence and stature within the travel and hospitality industry. We expect this to further advance our overall efforts to build relationships with additional major hotel chains, travel agencies, travel associations and travel bureaus."
HotelView(R) combines Visual Data's innovative digital media technology
and superior travel-related distribution network to promote and advertise
hotels via sight/sound/motion at a fraction of the cost of traditional
media. The video tour is accessed through the hotel's own Web site using
either existing footage edited and translated into various languages, or
new footage taped by HotelView, that the hotel's sales force can also use.
Once the viewer selects the option to see the video, they are taken to
the HotelView(R) site and returned back after the presentation without
ever knowing that they had left the hotel's Web site and without seeing
"Nikko Hotels International is excited about this opportunity to use the latest in multimedia on the Internet to promote our properties. We believe that HotelView(R) will give our Web site a much greater impact," says Evelyne Sarsaricq, Director of Marketing Support and Global Distribution for Nikko Hotels International. "Our guests will actually be able to see our properties as if they were getting a tour. We can't think of a better way to let them know about our world-class service and accommodations.
"Additionally, HotelView's technology is an affordable way for our properties to make a very big promotional impact," Sansaricq adds. "Through Visual Data's expertise with online marketing and their strategic partnerships with hundreds of travel agencies around the world, Nikko Hotels will have a much greater presence among sophisticated travelers." The Web site for Nikko Hotels International is http://www.nikkohotels.com .
Each 2-4 minute video tour gives the viewer a detailed insider's look at the hotel with informative descriptions about the accommodations, meeting space, recreational outlets, area attractions, destination description and map. HotelView has attracted such clients as The Ritz Carlton Laguna Niguel, Turnberry Isle Resort Club in Miami, The Mirage Hotel and Casino in Las Vegas, Divi Aruba Beach Resort in Aruba, Schlosshotel Vierjahreszeiten Berlin and other fine resorts. All the user needs to access HotelView is a web browser and Real Player(R), which is included with many browsers. For speed and video clarity, a T-1 line or ISDN is preferred but not necessary.
Visual Data Corporation, founded in 1993, specializes in the production, marketing and distribution of full-motion visual information on various mediums, including digital videodiscs, the Internet, other on-line services and, eventually, interaction television. The company develops full-motion video libraries containing short, concise vignettes relating to various topics, including travel, business, education, health, fitness, medicine and consumer products.
HotelView is a member of the American Hotel Motel Association, Hotel Sales Marketing Association International and ASTA. For more information, contact HotelView General Manager David Chestler at 954-917-6655 or toll-free, 800-468-8139.
This press release contains forward-looking statements that involve numerous risks and uncertainties. Actual results, performance or achievements could differ from those anticipated in such forward-looking statements as a result of certain factors, including those set forth in the Company's filings with the Securities and Exchange Commission.