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Reservation Center, Inc. \ CCRA and International Tours, Inc.
Sign Agreement
International Tours, Inc. endorses Reservation Center Inc.
and itís Proprietary CCRA Hotel Program, to all of its Agencies

Calabasas, CA, May 27, 1998: Reservation Center, Inc. (RESCNTR), the longest established and original 24-hour reservation center service provider and Dallas-based International Tours, Inc., one of the largest leisure consortiums in North America, have recently announced that all member agencies of International Tours will now be able to offer their clients RESCNTR's proprietary CCRA hotel program and book that has specially negotiated and discounted rates at more than 7,000 properties world-wide.  This program is being made available free of charge to all 1500+ International Tours member agencies.

Ron Blaylock, president of International Tours stated "after extensive evaluation, of the top hotel programs in the marketplace today, we felt that the CCRA program had more to offer our leisure agencies and consequently help them with both their corporate and leisure business."

Currently, more than 3,000 independently owned travel agencies throughout the United States and Canada use RESCNTRS' CCRA hotel program and take advantage of both their call center and business marketing services.   According to Fran Kiradjian, VP of Marketing for the CCRA program,  "our hotel book and program is regarded by many of the top hotel chains as the best out there.  In fact, CCRA is on the top ten list of most of the major hotel chains.  We have hotels and resorts calling us all of the time wanting to participate in our program due to the tremendous booking volume it generates. More than five million room nights a year are booked through CCRA.  This volume has allowed us to secure many of the best discounts, block space programs, and other valuable amenities and services for our member agencies and their clients".

"No other leisure consortium offers their members this type of program," stated Douglas Harrison, Sr. VP at International Tours.   "We are enhancing our programs and services all the time for our members, and this is one of the most significant additions in a long time.   The fact that we are providing it free of charge, when other consortiums charge, is another example of our commitment to helping our member agencies, grow their business."

The CCRA hotel programís directory has an award winning cover. The directory can be private labeled at the request of the agency for distribution to their clients. Directories and other program elements are shipped to the agencies.  Preferred rates are fully commissionable and paid to the agencies by the hotels.  Rates are available through all major CRS systems and on the Internet.   The program is supported by an aggressive marketing program that sends out a monthly newsletter with special hotel and resort discount programs and increased commission-earning opportunities.

According to Cary Goldberg president of RESCNTR, "not only did International Tours make our hotel program available to their member agencies, but they also gave us their official endorsement as the preferred vendor of 24-hour and business marketing services to all of their agencies." RESCNTR has a very extensive product and service line designed to assist travel agencies in obtaining and retaining more profitable business.   Some of their marketing programs include: a customized newsletter and proposal service, a leisure program, their new Platinum Service, international toll-free call and language assistance, lost luggage and document assistance, personalized call answering and many new business lead generation programs.

Goldberg stated that "one of the most significant differences between RESCNTR and our competitors such as Thor24 and ABC Corporate Services, is that the other companies promote themselves as an after hours emergency service rather than as a marketing program.  We work hard at becoming an integral business component to our agency clients.  We provide many vital marketing tools that agencies need today, that the other guys just do not offer.   In addition to our more extensive marketing programs, and product and service lines, we are much less expensive due to our flat monthly fee  - unlimited call programs.  Our agency clients can encourage their clients to actually use the 24-hour service without worrying about a huge bill at the end of the month.  Our competitors charge both a monthly fee and a hefty per call charge.   It's a totally different business model that allows our agency clients to offer a better service for less money."

Rick Levin
Phone 714-551-3466
Fax 714-651-0341
4453 MacArthur Blvd., Suite 551
Newport Beach, CA  92660

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