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hilton.com Plans Virtual Hotel Tours With IPIX Technology;
Interactive Pictures and Hilton Team Up to
Revolutionize Virtual Leisure and Business Travel

OAK RIDGE, Tenn.--(BUSINESS WIRE)--April 6, 1998--Hilton Hotels Corporation has chosen Interactive Pictures Corporation, the leader in immersive photography technology, to produce virtual tours of its hotel and resort properties on the company's web site at www.hilton.com.

For the first time ever, with the click of a mouse, leisure and business travelers planning a trip or browsing the web will be able to take an IPIX tour of select U.S. Hilton hotels and resorts from the convenience of their computer terminals.

Hilton's deployment of revolutionary virtual hotel tours over the next several months will provide consumers with unequaled access to Hilton hotels by allowing them to explore areas of the hotel.

"IPIX virtual tours showcase Hilton hotels and resorts like never before by allowing consumers to step inside a property from anywhere in the world," said Bruce Rosenburg, vice president of marketing and distribution at Hilton. "We view the IPIX virtual tours as a competitive advantage because now consumers can experience a Hilton property as though they were there.

The web site will offer visitors a chance to explore Hilton hotels and resorts; to "walk" through the lobby; to inspect meeting and convention facilities; to enjoy the poolside view. Many of the images will be multimedia enhanced with IPIX-TV(TM), which uses sound and motion to add compelling dimension to the images. Others will be Java-enabled, meaning that viewers can navigate the 360(Degree)(Degree) x 360(Degree)(Degree) image without having to download the IPIX browser plug-in.

"IPIX images allow `Net surfers to `teleport' themselves to select Hilton hotels, enabling potential guests to experience the sights and sounds of the hotel," says Jim Phillips, CEO and president of Interactive Pictures Corporation. "So someone touring the Hilltop Hawaiian Village in Honolulu, for example, could get not only a
first-hand view of the resort, but the sites and sounds of Hawaii itself. Hilton's use of IPIX virtual tours is setting the standard for hotel and resort web sites."

IPIX files average 150 kilobytes (k) to 220k in size, allowing for fast Internet download times; even smaller images of 50k to 75k are possible. IPIX technology is compatible with Photoshop and Macromedia Director, commonly used to create interactive CDs known as digital brochures, enabling linkage with other media. IPIX technology
also is ideal for multimedia presentations. IPIX technology continues to expand and now includes IPIX-TV and Java-compatible IPIX images.

Hilton Hotels Corporation is recognized internationally as the preeminent gaming and hospitality company. The company develops, owns, manages or franchises hotel-casinos, resorts and vacation ownership and hotel properties.

Reservations can be made at more than 400 Hilton, Flamingo, Bally's, Conrad International and Vista hotels worldwide online at www.hilton.com, or through a professional travel agent, or by contacting Hilton Reservations Worldwide at 1-800-HILTONS in the U.S. and Canada. Outside the U.S. and Canada, reservations can be made by
calling the nearest Hilton Reservations Worldwide office.

Interactive Pictures Corporation is a privately held company that develops and markets products and services based on IPIX, the world's leading immersive photography technology. IPIX images are found on the web sites and digital brochures of industry leaders such as Motorola, Inc., Discovery Communications, Inc., Paramount Parks, Intel Corp., Toyota, Honda, USA Today, CNN, MTV, The Chicago Tribune, The New York Times, Rent.Net, Coldwell Banker, and the National Football League, to name a few.

Interactive Pictures is headquartered in Oak Ridge, Tenn., with offices in Santa Clara, Calif., and Ft. Lauderdale, Fla. The travel and hospitality group headed by Greg Ganoff, a travel industry veteran, is located at 1451 W. Cypress Creek Road, Suite 300, Ft. Lauderdale, FL 33309. Telephone is 954/489-2780; fax is 954/489-6470;
e-mail is ganoffg@ipix.com. The company's web site is at http://www.ipix.com.
 

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Contact
Interactive Pictures
Ed Lewis, 423/482-3000
lewise@ipix.com
or
The Weber Group
Debbie Curley, 650/463-8689
dcurley@ca.webergroup.com
 
 


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